Ashlee Simpson Ross Joins Crayola to Launch Color Alive, NYC

Bronx, Ashlee Simpson Ross & Evan Ross | Photo: Average Socialite
Affair: Ashlee Simpson Ross Joins Crayola to Launch Color Alive

Thursday, February 5, 2015 @ 4PM

Hot Spot:
Open House Gallery, 201 Mulberry Street, NYC

Mom-to-be Ashlee Simpson Ross, husband Evan Ross, and son Bronx joined Crayola for an interactive experience to show how the brand is changing coloring forever.

Revolutionizing the world of coloring, Crayola Color Alive brings children's coloring to life. A special app and crayon transform coloring by activating a virtual experience complete with color effects. Crayola Color Alive comes with six Crayola Crayons, one special color effects crayon, free app download, and 16 action coloring pages featuring a variety of characters for young artists to color and interact with.

During the event, children (including Bronx and family) had the opportunity to experience the product firsthand and watch their Skylanders, Barbies and Mythical Creatures come to life straight off their coloring books. Guests received photos of themselves with their 4D creations. Delicious Crayola inspired treats were served including zucchini fries, sliders, chicken pops & french fries topped with vibrant condiments. A lemonade stand with a colorful variety of juices was also available. Kids went home with a bag full of Crayola goodies!

Ashlee Simpson Ross, Evan Ross

Hint For The Average Socialite: Buy the Crayola Color Alive coloring books that were available at the launch (Skylanders, Barbie, Enchanted Garden & Mythical Creatures) here. Sign up for Crayola's email to get 10% off your purchase. Now available at retailers nationwide.

What's Trending: @Crayola #ColorAlive @realevanross @ashleesimpson