4th Annual Beautycon LA Festival, LA

Zendaya | Photo: PR Photos

When: Saturday, July 11, 2015

Hot Spot: L.A. Mart, Downtown Los Angeles, CA

Deets: BeautyCon—the preeminent destination for the top fashion, beauty, well-being and lifestyle content creators and their ever-growing fan base—returns to Los Angeles for its fourth-annual summit at the L.A. Mart in Downtown Los Angeles on Saturday, July 11th, from 11:00 a.m. to 7:00 p.m. The BeautyCon Kick-Off Event will be presented by NEUTROGENA® on Thursday, July 9th. Guests will be matched with their own personalized skin care regimens and treated to touch-ups from a NEUTROGENA® makeup artist.

The estimated 10,000 content creators and fans in attendance will have the opportunity to participate in interactive presentations, attend panels on topics like “Unleashing Your Inner Creativity,” and “The Evolution of Fashion and Beauty” presented by Barbie, see performances by Becky G and Sabrina Carpenter, create content, and engage with a variety of top brands including Birchbox, NYX Cosmetics, Nasty Gal, Sprinkles Cupcakes, QVC, Maybelline, Proactiv and Tarte, among the other 80+ brands onsite. Attendees will also engage with celebrity and content creators participating this year who include: Zendaya, Joe Zee, Stella Hudgens, Christina Milian, and over a 100 more. Check out the full list here. Cosmopolitan.com Editor and Author, Amy Odell, will be hosting the official keynote with Bethany Mota, social media entrepreneur and a fashion/beauty expert and designer with more than 8.7 million subscribers to her channel. A dollar of each BeautyCon LA ticket will go to the “I Am That Girl” charity, a global movement inspiring girls to “BE, LOVE, and EXPRESS” who they are through education, content, and community.

BeautyCon will also be introducing its first Parents Lounge, sponsored by Awestruck, Awesomeness TV’s new lifestyle & entertainment brand for millennial moms.

Notably, Mudd the fashion brand will be onsite to offer an immersive entertainment experience including performances by Jack + Jack (Jack Gilinsky & Jack Johnson) and Sammy Wilkinson, fashion show and meet-ups with the rest of the MUDD squad: Alli Simpson, Stella Hudgens and Noah Cyrus.

Furthermore, the event is now expanding into food and health/well-being, with brands like Jamba Juice and Nike in tow. Nike will be activating onsite with a Nike ID station where attendees can create their own looks with customized sports bras and shoes. In addition to creating large-scale experiential events for digital influencers and their fans, ACUVUE® will also showcase the new 1-DAY ACUVUE® DEFINE® Brand Contact Lenses.

For beauty fans not able to make the trip, the MTV Style crew will be on the ground, delivering exclusive interviews, beauty challenges, content and more through MTV.com and all of MTV’s social accounts.

BeautyCon is leading the digital conversation online at BeautyCon.com with original editorial content targeted at Gen Z. “BeautyCon is a multi-platform and engaging live experience that creates an organic conversation between brands and a key demographic of young women,” said David Carey, president of Hearst Magazines. “The event reaches the core audience of Cosmopolitan and Seventeen readers and it is a great way for us to enhance our connection with them.”

"We created BeautyCon as a new platform for content creators and the fans that love them. We give a voice to an underserved generation of 84 million kids that live in an entirely digital world. So many companies focus on marketing to this generation – we're focused on creating a community for them where they feel comfortable to embrace their eccentricities and be true to who they are,” says Moj Mahdara, CEO of BeautyCon.

BeautyCon will also host a BFF Experience onsite for fans to learn more about the company’s yearly membership club. BFF Members will have the chance to participate in hourly meet-ups with their favorite content creators, while non-members will get a sneak peek at the Summer Box curated by Teala Dunn. Also hosting a meet-up will be Winter Box curator and BeautyCon Partner, Bethany Mota, “Being able to curate my own box for BeautyCon BFFs has been such an exciting opportunity and I can’t wait for my fans to see what we’ve been working on!” In addition, one lucky BFF will have the opportunity to attend an exclusive Harajuku Lovers Fragrance tea party hosted by Gwen Stefani and the opportunity to attend the BeautyCon exclusive screening of Sony Pictures’ highly anticipated action-comedy “Pixels." Ashley Benson, one of the stars of “Pixels,” will join BFF’ers in LA for an exclusive Q&A in celebration of the film. "Pixels," which is directed by Chris Columbus and stars Adam Sandler, Kevin James, Michelle Monaghan, Peter Dinklage, Josh Gad, and Brian Cox, will be released in theaters on July 24.

Spotted: Zendaya, Olivia Culpo, Joe Zee, Bethany Mota, Bailee Madison, Madison Pettis, Christina Milian, Lizzie Milian, Danielle Milian, Megan Nicole, Alyson Stoner, Karrueche Tran, Becky G, and many more.

Hint For The Average Socialite: Tickets are available for purchase.

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