Tone It Up with Priv at the Kia Beach House, Malibu

Photo: Dan Steinberg
Affair: Tone It Up with Priv

When: Friday, July 24, 2015 @ 11:30AM

Hot Spot: The Kia Beach House, Malibu, CA

Deets: PRIV is a one-stop destination for all your beauty and wellness needs. The PRIV app brings your favorite services, along with our highly-vetted professionals directly to you; anytime, anywhere. Looking and feeling good has never been easier or more affordable. Downloading the app is free, and all prices include tax and tip. PRIV is currently available in New York City, Los Angeles and London. 


On July 24th, 2015 Priv the only on demand wellness app which brings you fitness options has partnered up with Karena and Katrina, the founders of the Tone It Up! who have brought a fresh approach to fitness with their fun, energetic, girlfriend-to-girlfriend method of getting fit. Since founding Tone It Up, they have built a brand of fitness products, community, retreats, DVDs, nutrition plans and have graced the pages of Shape, SELF, In Style, Women’s Health and People Magazine. Their Tone It Up Nutrition Programs and beach workouts inspire millions of women to live the life of their dreams every day. Together Priv and Tone It Up understand the ease of bring fitness to the homes with ease for many girls in search for better-ness, beauty, and wellness.

Karina and Katrina of Tone It Up arrived at the Kia Beach House in style with a Sorento Kia. The girls felt right at home once arrived at the lush Malibu Beach House. They were greeted by their Priv Technicians for hair and makeup. Katrina with her luscious gold locks sported a beachy wave look with volume achieved with Joico’s Hair Shake. Katrina kept her ombre colored hair flowing and sleek with Joico’s humidity blocker. Priv makeup artists applied fresh and neutral tones for a fresh beach natural look. The Tone It Up girls greeted their guests, and started their on the beach work out using Sounds by Infinity speakers and initiated a cardio fit workout, and closed the class with a simple yoga session. 

Guests were able working out on the Malibu coast, on the sand, instructed by the one and only Tone It Up Girls. As the class wrapped guests jumped into the water to cool off, and retracted by to the Kia Beach House where they were greeted with healthy brunch bites, sips by Gevalia iced coffee with almond milk, and fresh juiced drinks by Chef Alex Williams who is not knew to making healthy beverages. The former owner of Shred Juice has now opened up his private catering company and was at the Tone It Up with Priv event serving fresh avocado with chicken wraps, fresh fruit salad cups, smoothies, green juices, and veggie skewers. If that was not enough, guests were pampered to massages on the beach, manicures and beach braids by Priv. No one left empty handed as all who attended were given Just Fab clothing and waterproof cargo cosmetics.

Many can have the beach body and ease of beauty right in their home using the Priv on demand app and Tone It Up’s home workout packages.

Spotted: Chef Alex Williams, Karina and Katrina of Tone It Up

Hint For The Average Socialite: This event is strictly invite only.
What's Trending: #KiaInMalibu #GoPriv #PrivintheBu @toneitup @gopriv @kiamotorsusa @alexanderthechef @karenakatrina
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