The Museum of Feelings, NYC

Courtesy of Edelman
Affair: The Museum of Feelings

When: Tuesday, November 24- Tuesday, December 15, 2015
Hours: Monday-Saturday (11AM-9PM); Sunday (11AM-7PM)

Hot Spot: Brookfield Place (230 Vesey Street), NYC

Deets: This holiday season, The Museum of Feelings will bring emotion and scent to life through an engaging and immersive sensory experience, inspired by Glade® fragrance. The Museum of Feelings is made up of five immersive galleries (Optimism, Joy, Invigorated, Exhilarated and Calm) that will personify Glade®-inspired emotions, and invite visitors to interact with the unique sensory experiences created throughout the artfully curated museum space.

Visitors to The Museum of Feelings will first experience a responsive mood wall where they can see their shadows break apart into the colors represented throughout the space before moving into five unique galleries that reflect the mood of each visitor. The immersive galleries, each inspired by Glade® fragrances, allow museum-goers to experience how the sense of smell, in partnership with the other four senses, create the emotions we feel. Temperature will change, wind will blow and disappear, and subtle fragrances will punctuate and heighten the experience. Each zone will feature a different scent and emotion including:

Feel Optimistic: The first zone, inspired by Glade® Radiant Berries fragrance, will feature layers of reflective and sheer curtains that guide guests to the center of the room. Using a reflective pass card, each guest will be able to activate sensors that trigger ambient audio and light as they go through the space. 

Feel Joyful: Visitors will explore a virtual forest inspired by the Glade® Balsam & Fir 
Limited Edition Winter Collection fragrance. With mirrored and reflective surfaces on the floor and walls, the forest will appear infinite from above and below. Scented lanterns will react to light making for a magical, fragrant moment.

Feel Invigorated: As visitors move into the Invigorated space, inspired by the Glade®
Blue Odyssey™ scent, they will be surrounded and tracked by a halo of color and motion that can be experienced in 3-D. The halo will react to your motions and speed as you move about the room and lead you to the scent beacons in the space, causing your halo to react.

Feel Exhilarated: Enter a virtual kaleidoscope in the Exhilarated space, where visitors can control the floral images that are displayed throughout the station, and be rewarded with the scent of Blooming Peony & Cherry™.

Feel Calm: Upon entering the Calm exhibit, inspired by the Glade® Lavender & Vanillafragrance, visitors will be walking among the clouds. Every three minutes a new cloud will be created while ambient lighting and sound complement the calming feeling.

Who You May Spot: Art lovers

Hint For The Average Socialite: Entrance to The Museum of Feelings is free to the public.

What's Trending: @Glade #MuseumofFeelings