Deets: The Broad is a new contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. The museum, which is designed by Diller Scofidio + Renfro in collaboration with Gensler, opens Sept. 20, 2015 with free general admission. The museum is home to the 2,000 works of art in the Broad collection, which is among the most prominent holdings of postwar and contemporary art worldwide. With its innovative “veil-and-vault” concept, the 120,000- square-foot, $140-million building features two floors of gallery space to showcase The Broad’s comprehensive collection and will be the headquarters of The Broad Art Foundation’s worldwide lending library.
Yayoi Kusama’s Infinity Mirrored Room – The Souls of Millions of Light Years Away, a mirror-lined chamber housing a dazzling and seemingly endless LED light display, will be featured in the inaugural installation. This experiential artwork on the museum’s first floor has limited capacity, accommodating one visitor at a time for approximately 45 seconds, and will require a separate free timed ticket, which general admission ticket holders will be able to reserve after admission to the museum. This installation will be on view at least through March 2016. A specific end date has not yet been announced.
Hint For The Average Socialite: General admission to The Broad is free. Advance online reservations are encouraged, but not required. For visitors who want to ensure a specific date and time for their visit, and avoid wait times during busy periods, The Broad provides advance reservation of timed tickets online at no charge. Tickets have entry times beginning every half hour. Free tickets are available for reservation at thebroad.org/tickets. Tickets are also available for same-day or future visits onsite at the museum beginning Sept. 20.