When: Monday February 15 and Tuesday February 16 @ 11AM - 5PM
Hot Spot: Altman Building (135 West 18th St. b/w 6th & 7th)
Deets: Avoid the cold and join us as things heat up with the ladies of SI Swimsuit 2016 at The Altman Building. See SI Swimsuit come to life through interactive games, sponsored showcases and model appearances. Be sure to bring your copy of the 2016 SI Swimsuit issue or buy one on site to have it autographed by your favorite girls.
Miami Beach "Swim Beach"
When: Wednesday February 17 and Thursday February 18 @ 11AM - 5PM
Hot Spot: Lummus Park/8th and Ocean
Deets: SI is headed down to sunny South Beach to host two days of fan events and musical performances in celebration of the launch of SI Swimsuit 2016. Be sure to bring your copy of this year's magazine or buy one on site to have it autographed by your favorite model.
Introduced in 2015, the SI Swimsuit fan festivals drew more than 65,000 fans and the organization is planning even bigger and more interactive events this year. Both "Swim City" and "Swim Beach" are free and open to the public and will feature appearances by the 2016 SI Swimsuit model cast; live Q&As; autograph sessions; music from live DJs spinning; a Schick Hydro Barbershop with free shaves and the chance to get a shave from an SI Swimsuit model; a Lane Bryant Swimsuit Lifestyle Bungalow with photo booths, fun social sharing opportunities and a digital shop; a Smith & Forge Cider House with games such as shuffleboard; a VIP Lexus Lounge that will double as a social hub; SI Swimsuit merchandise for sale; and more exclusive experiences from SI Swimsuit partners.
Today, the Sports Illustrated Swimsuit (www.SI.com/Swimsuit) franchise reaches more than 70 million US adults annually and more men 18 to 34 than the Super Bowl. The iconic franchise spans more than 20 product extensions along with a vibrant experiential marketing business. Since debuting in 1964 Swimsuit has become a pop-culture phenomenon and a revered launching pad for successful careers in TV, fashion, business and film including those of Kathy Ireland, Cheryl Tiegs, Tyra Banks, Heidi Klum, Kate Upton, and Chrissy Teigen. Further, the fashion industry describes SI Swimsuit as the "Oscars of Swimwear," as an appearance in the issue is a crowning achievement for swimsuit and accessory manufacturers.
Official marketing partners of SI Swimsuit 2016 include Lexus, Ciroc, Fox Sports 1, Kizzang, Lane Bryant, Schick Hydro and Smith & Forge. The official hotel of SI Swimsuit 2016 is 1 Hotel & Homes South Beach. Edge is a promotional partner of SI Swimsuit 2016.
Who You May Spot: Sports Illustrated swimsuit models