Hot Spot: Nail Bar & Beauty Lounge, Beverly Hills, CA
Deets: E.J. Johnson from E! Entertainment’s #RichKids of Beverly Hills has partnered with Chrome Girl to launch his exclusive nail polish color “Jaded.” 100% of profits will benefit New York City’s LBGT Center, a non-profit organization that promotes the economic independence, and services to help end youth homelessness.
Like all Chrome Girl products, E.J.’s color is vegan, chemical free and made in the USA. The new color boasts an opaque, high pigmented rich jade color with a metallic shimmer finish. “Jaded” will be sold for a retail price of $14.00 and distributed along side the entire Chrome Girl collection available at beauty and specialty stores worldwide and at http://www.chromegirl.com.
E.J. and Chrome Girl celebrated their collaboration and debut of “Jaded” at a VIP launch event on March 15, 2016 at Nail Bar & Beauty Lounge in Beverly Hills. Guests were pampered with mini manicures featuring the new color, hors d’oeuvres, cocktails and music provided by fellow cast member DJ Jonny Drubel.
“I am so thrilled to be collaborating with Chrome Girl. Not only is the product fashionable but it is free of harsh chemicals and in one coat you are ready to go!” said Johnson.
“E.J. Johnson is a creative force and he has been an amazing partner for us. We are so excited to debut his color, “Jaded”, said Chrome Girl Founders Jaime Boreanaz and Melissa Ravo.
About Chrome Girl
Chrome Girl partners Jaime Boreanaz and Melissa Ravo created the product as a fashionable alternative to the harsh and dangerous nail polishes currently on the market. The collection made its debut at the Oscars, when worn by Jennifer Hudson and continues to be a favorite of many of today’s top celebrities including Emily Deschanel, Anna Sophia Robb, Julianne Hough and many more. Chrome Girl nail lacquers are a "one coat wonder" and are all vegan, 8-free formula, and made in the USA. Chrome Girl is distributed on HSN, where they have been selling out every time they are featured on air and their products have been selected as the Customer Pick.
About E.J. Johnson
Television and fashion personality E.J. Johnson has quickly established himself as one of the most sought-after talent in Hollywood. E.J. continues to draw an audience with his unique take and knowledge in the entertainment and fashion space. He serves as a regular fashion correspondent for E! on the red carpet during awards season and NYFW. In 2014, E.J. made his television debut on E!’s hit reality TV series #RichKids of Beverly Hills. His larger than life personality won over viewers everywhere as fans touted “EJ-isms” over social media. Currently, the show is in production for its 4th season. His popularity and great sense of fashion garnered the attention of top media outlets. E.J. has graced the pages of numerous magazines including Teen Vogue, Out, People and Flaunt among others. A vocal advocate for social causes, E.J. is dedicated to help bring awareness about homelessness among LGBT youth. E.J. currently divides his time between Los Angeles and New York.
About The LBGT Center
Established in 1983, New York City’s Lesbian, Gay, Bisexual & Transgender Community Center empowers people to lead healthy, successful lives. The Center celebrates diversity and advocates for justice and opportunity. Each year, The Center welcomes more than 300,000 visits to our building in the West Village neighborhood of Manhattan from people who engage in our life- changing and life-saving activities. To learn more about their work, please visit gaycenter.org.
Spotted: E.J. Johnson, DJ Jonny Drubel
Hint For The Average Socialite: Chrome Girl is sold at top beauty stores such as Planet Beauty and online at http://www.chromegirl.com.
#RichKids of Beverly Hills of Beverly Hills airs Sundays at 10PM on E! beginning April 17.