Deets: The brand’s signature event concept will debut in Los Angeles on April 20th, combining music, design and mixology
Accor Hotels announces the North American arrival of La Nuit by Sofitel at Sofitel Los Angeles at Beverly Hills on Wednesday, April 20th. The signature party concept that creates a multi-sensory experience for guests will tap into the spirit of the Coachella Valley Music and Arts Festival and combine musical appearances from leading artists, modern design and experimental mixology reflecting Sofitel’s brand pillars.
La Nuit by Sofitel will take over the first floor of Sofitel Los Angeles, providing the ultimate party experience for guests. Music takes center stage at Sofitel Los Angeles, as attendees will be able to enjoy live music at the chic lounge Riviera 31 from the band Phases, and watch DJ Samantha Ronson and DJ Ruen spin at the new contemporary French restaurant Estérel. The hotel lobby will be completely transformed with the interior space decorated in black and white and geometrically elegant patterns, paired with striking lighting design. The La Nuit experience will be enhanced with signature cocktails including Paris La Nuit, Champs Élysées and Bastille, which pay tribute to the brand’s French identity.
“The edgy, trend-setting event, is a modern interpretation of Sofitel’s French art de vivre, and has been a true success in various Sofitel properties around the world,” said Balendra Nagesvaran, Vice President of Operations for Luxury and Upscale Brands at Accor Hotels North America, Central America and Caribbean (NCAC). “We are thrilled to bring La Nuit to the North American market and introduce the concept to a new audience.”
The Los Angeles event follows close behind other La Nuit by Sofitel parties that have been held in cosmopolitan cities across Europe and the Middle East over the past year-and-a half, including Sofitel Marrakech Palais Impérial, Sofitel Budapest Chain Bridge, Sofitel Vienna Stephansdom, Sofitel Luxembourg Le Grand Ducal, and Sofitel Dubai Downtown. La Nuit by Sofitel made its debut in 2014 in Marrakech during the Marrakech International Film Festival in December.