Affair: 2016 Tune-In! Variety TV Summit
When: Tuesday, June 14, 2016 @ 8AM-6PM
Hot Spot: Four Seasons Hotel Los Angeles At Beverly Hills, Los Angeles, CA
Deets: Variety is pleased to announce the return of Tune In: The TV Summit 2016. With audiences so divided across content channels, the TV Summit will explore how to best engage today’s viewers to support the future growth of the TV industry. Networks, advertisers, showrunners, production companies, digital channels and services will explore what it means to develop, market, monetize and distribute successful programming for evolving audiences.
8:00 a.m. to 8:50 a.m. Registration
8:50 a.m. to 9:00 a.m. Opening Remarks
9:00 a.m. to 9:40 a.m. The Art and Science of the Show Launch
In an expanding sea of channels and elite content, launching a TV show is as high-stakes drama as it gets. How are network marketers, show producers and their partners strategizing on the best messaging and fan building to successfully get a show out of the gate? What is the best mix of media – social/online/TV/outdoor/live event – that is breaking through to potential audiences? Top executives and creative producers will talk about the best way to premiere programming.
Angela Courtin, Chief Marketing Officer, FOX
Jen Neal, EVP Marketing, E! and Esquire
Pam Levine, Chief Marketing Officer, HBO
Lori O'Connor, General Manager, Entertainment, Simulmedia
Don Buckley, EVP, Program Marketing and Digital Services, Showtime Networks
9:40 to 9:50 Breaking Through in a Peak TV World
Speaker: Tommy Cheng, VP Ipsos Connect
9:50 a.m. a.m. 10:05 a.m. Chief Executive Roundtable: State of the TV Industry
With audiences scattered across platforms, content companies are quickly diversifying to maximize their reach with today’s new style of viewer. TV networks are supporting new OTT businesses and online publishers and social platforms are ramping up video programming. What are the best business models to attract brand partners and best engage with audiences? How are channels best monetizing their content given all of the platforms available? Top content platform chiefs will talk about how they are finding new revenue streams to support the further growth of the TV business.
Jeff Wachtel, President & Chief Content Officer, NBC Universal Cable Entertainment
Brian Robbins, CEO, AwesomenessTV
Peter Benedek, Co-Founder, Partner & Board Member, United Talent Agency
Susanne Daniels, Global Head of Original Content, YouTube
Stephanie Gaines, VP Corporate Marketing, YuMe
Chris McCarthy, GM, VHI and Logo
10:30 a.m. to 10:45 a.m.Keynote Conversation with Jennifer Caserta, President, IFC
10:45 a.m. to 11:00 Networking Break
11:00 a.m. to 11:45 a.m. NBC Live Innovations
A close-up on NBC’s pioneering work with live musicals and plays, spanning Sound of Music and the Wiz, and upcoming Hairspray and A Few Good Men
Robert Greenblatt, Chairman, NBC Entertainment
Aaron Sorkin, Creator & Executive Producer (A Few Good Men Live)
Craig Zadan and Neil Meron, Executive Producers (The Wiz Live, Hairspray Live, A Few Good Men Live, Academy Awards)
Kenny Leon, Director (Hairspray Live, The Wiz Live)
11:45 a.m. to 12:15 noon Keynote Conversation with Michelle Vicary, EVP Programming & Network Publicity, Crown Media Family Networks
12:15 to 1 p.m. – Masters of an Expanding Universe – TV’s Top Storytellers
Success brings more success for today’s hottest TV producers, where many are taking on management of more than one show. These roles are crucial for keeping series production on time and are important liaisons with shows’ network executives. Today’s storytellers are also having to coordinate multiplatform elements on sites and apps. How do executives producers succeed with such serious multitasking? What digital and brand partners are also working to help tell the best cross-platform stories? Top storytellers will talk about their craft.
Jeph Loeb, Head of Television, Marvel Studios
Bill Lawrence, Creator & Executive Producer (Rush Hour, Undateable, Cougar Town)
Marti Noxon, Creator & Executive Producer (UnREAL, Girlfriend's Guide to Divorce, Code Black)
Jocelyn Diaz, EVP, Original Programming, EPIX
1:00 p.m. to 2:00 p.m. Lunch
2:00 to 2:30 p.m. Keynote Conversation with Mindy Kaling, Creator and Executive Producer, The Mindy Project
2:30 p.m. to 2:45 p.m. Spotlight on Epix
Speakers: Mark Greenberg, CEO, EPIX
2:45 p.m. to 3:30 p.m. What’s Next for the Global TV Marketplace?
It’s not enough to focus on U.S. audiences – shows must play well in an increasing number of global markets to achieve real success. What reality formats and scripted series are gaining traction around the world? What new markets are representing the best growth opportunities for exporting and distributing U.S.-born series? Top TV chiefs will explore how they are growing the industry worldwide.
Andy Kaplan, President, Global Networks, Sony Pictures Television
Charlie Corwin, Co-Chairman, Endemol Shine Americas and Co-CEO, Endemol Shine North America
Adam Sher, Chief Content Officer, ITV
Armando Nunez, President and CEO, CBS Global Distribution Group
Bob Bakish, CEO, Viacom International
3:30 p.m. to 3:45 p.m. Networking Break
3:45 p.m. to 4:15 p.m. Keynote Conversation with John Legend, Singer-Songwriter and Executive Producer, Underground
4:15 p.m. to 5:00 p.m. It’s All About That Binge: Understanding and Targeting Today’s Audiences
Audiences have never loved TV more – considering the wealth of options across the traditional and online programming universe. But as viewers spread across the growing TV landscape, it’s becoming more challenging to quantify them. What are current strategies to measure audiences to determine if a show is a hit? How are executives valuing social activity versus traditional ratings versus online engagement and more? Top researchers, media buyers and network sales chiefs will explore how they are analyzing today’s multiplatform audiences.
Julie Piepenkotter, EVP Research, FX Networks
Howard Shimmel, Chief Research Officer, Turner Broadcasting
John Penney, Chief Strategy Officer, Starz
Wared Seger, CEO, Parrot Analytics
5:00 to 5:40 p.m. Unscripted Breakthroughs
Unscripted series are crucial to many TV lineups, encouraging valuable live viewing among the genre’s rabid fan base. But with so many outlets offering unscripted and alternative, spanning competition, dating, docuseries and more, what content is breaking through with audiences? What types of shows are in development that could represent tomorrow’s hits? Top unscripted execs and producers explore the state of their business.
Doug Ross, CEO, Evolution and Executive Producer (Real Housewives franchise, Vanderpump Rules, Botched)
Jennifer O’Connoll, EVP Alternative, Lionsgate
Rob Mills, SVP and Head of Alternative Series, Specials & Late-Night, ABC
Pam Healey, GM Shed Media, Warner Bros. Television
Who You May Spot: John Legend, Mindy Kaling
Hint For The Average Socialite: Tickets are available for purchase. Ticket quantities are limited at each price level and are subject to change.
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