Sailor Jerry Block Party During Fleet Week, NYC

When: Sunday, May 29, 2016 @ 1PM-6PM

Hot Spot: Hudson River Park's Pier, NYC

Deets: Sailor Jerry Spiced Rum, created to honor the father of American old school tattooing, Norman "Sailor Jerry" Collins, announces Cage The Elephant will perform a free concert as part of its Sailor Jerry Block Party during Fleet Week. The event will celebrate Sailors, Marines, and Coast Guardsmen, and their supporters, with the Grammy-nominated American rock band's performance, free tattoos, and old-fashioned American BBQ on Hudson River Park's Pier 84. The Sailor Jerry Spiced Rum Block Party will be held on Sunday, May 29, beginning at 1pm, with the concert beginning at 4:30 pm. Actor and military supporter Norman Reedus, will make a special appearance and will lead a toast to the troops, before the concert.

In addition to the concert, the Sailor Jerry Spiced Rum Block Party will feature Sailor Jerry Spiced Rum cocktails and BBQ, free tattoos, and more. Attendees will also have the opportunity to make a donation to the Norman Collins Initiative at The Aleethia Foundation. The Aleethia Foundation supports wounded, injured and ill service members with short-term therapeutic recreation, small financial grants, family emergency aid, assistive technology items, home improvements to assist with an injured service member's mobility and other basic needs. The latest initiative is Hyperbaric Oxygen Therapy for brain injuries suffered while on active duty. Over the past six years, Sailor Jerry Spiced Rum has raised nearly $200,000 for The Aleethia Foundation, with nearly $50,000 raised in 2015 alone. This year, Sailor Jerry Spiced Rum is expanding efforts with a series of national and local campaigns that will support and raise funds for Aleethia through the Norman Collins Initiative at The Aleethia Foundation.

Sailor Jerry Spiced Rum was created to honor Norman "Sailor Jerry" Collins, a Navy vet who built his rep inking soldiers and sailors in WWII-era Honolulu where he established his legendary tattoo parlor and himself as the undisputed father of American old-school tattooing. Following his naval service, Collins made WWII-era Honolulu his home and continued honing his skills as a tattoo artist. Sailors on Shore Leave in Honolulu would wait in line for hours outside Collins' Hotel Street tattoo shop to be inked by the master himself. Not one to rest idly, Collins also became a licensed skipper of a large three-masted schooner, played the saxophone in his own band, and frequently hosted a radio show. These personal passions are now celebrated through Sailor Jerry Spiced Rum and shared with like-minded individuals.

Sailor Jerry Spiced Rum will participate in official Fleet Week events including the annual Parade of Ships marking the arrival of ships to New York Harbor, a Welcome BBQ in Brooklyn, and many more. Sailor Jerry Spiced Rum has also created a "Home Base" at 348 West 44th Street for the week, that will serve as a one-stop source of activity for Service Members in town during Fleet Week. "Home Base" will open daily from Wednesday, May 25-Saturday, May 29 from noon - 9pm. Special activities available to all include complimentary haircuts from Frank's Chop Shop (available Wednesday and Thursday from 1-4pm) and complimentary tattoos by Three Kings (available Friday from 5-8pm and Saturday from 1-4pm). Haircuts and tattoos are limited to a first come first serve basis; those wishing to participate will be required to sign in. Sailor Jerry Spiced Rum invites service members and supporters to stop in and sign up.

About Fleet Week
Fleet Week New York, now in its 28th year, is the city's time-honored celebration of the sea services. It is an unparalleled opportunity for the citizens of New York and the surrounding tri-state area to meet Sailors, Marines and Coast Guardsmen, as well as witness firsthand the latest capabilities of today's maritime services. The weeklong celebration has been held nearly every year since 1984. More than 4,000 people are expected to visit New York to enjoy Fleet Week this year.

Who You May Spot: Norman Reedus, Cage The Elephant

Hint For The Average Socialite: Complimentary tickets for service members and civilians will be available beginning May 25. Visit to learn more about the Block Party and all the Sailor Jerry Spiced Rum Fleet Week activities.

To learn more about Sailor Jerry Spiced Rum's Fleet Week activities and for a calendar of events, log onto .

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