Deets: Designer Cristina Ruales debuted her capsule SS17 collection on September 11th in the INGLOT Pro Studio in Chelsea Market (75 9th Ave., NYC). Ruales’ third season participating in NYFW, will launch her #INSEASON e-commerce website in the coming week. This event was part of the CFDA NYFW calendar of events and led the way with her #INSEASON theme, focusing on social media and customer base that drew in the participation of its attendees.
We were so proud to be sponsored by INGLOT for Make-up and Nails for the third season, with lead make-up artist Bennett Jason, and by ARROJO for hair with lead artist Amanda Jenkins, who also collaborated with Ruales last season.
Cristina Ruales is a strong believer in female empowerment and celebrating ones individuality; this is a large part of the ethos of her brand. Ruales has been an admirer of the work that Girls, Inc. does across the nation and was thrilled to have collaborated with them this season, which further propelled both of their empowering messages.
The Cristina Ruales collection keeps true to the brand identity of “Nature vs. Architecture,” celebrating her love for nature and the beauty found in the contrasts within the architectural structures that we live in and amongst. Cristina Ruales’ Collection is inspired by clean lines, a touch of whimsy this season, and focusing on the architecture of the clothing - along with delving deeper into her “brush stroke” print, with her painterly artistic approach to prints, bringing home her idea of the stripe; this was originally inspired by artist Gherard Richter.
As far as structure and silhouette, Ruales marks her shapes to become classics of the Cristina Ruales collection to be known for the Triangle dress, and Triangle top. Most hems are knife or laser cut, representing her clean lines. These lines will look effortless, although when you look closely you will see nothing is effortless in this collection, something Cristina finds crucial, a fit you can count on!
Ruales’ main message is “CELEBRATE YOUR INDIVIDUALITY!” which expresses her Collection’s inspiration: “If I can give confidence or support a woman to feel empowered and sexy in a new way then I have done my job.”
The new face of the site, scheduled to launch in the coming week, along with her #INSEASON e-commerce site. Visitors to the site can pre-order the collection with delivery slated for #INSEASON, when women would actually wear them. This is an innovative way to be an emerging company, organically growing her business with a direct reach to her audience. This innovative idea is a direct commentary to the long standing fashion calendar of deliveries, that Ruales believes no longer functions to the designers, retailers, or consumers benefit, due to several factors, one being global warming.
ABOUT CRISTINA RUALES
Cristina Ruales is a Graduate of Parsons School of Design, with a BFA in Fashion Design and a Masters in Fashion History and Costume Design from Yale University. Ruales has held roles as Creative Director and VP of Design for over ten years for fashion houses in the US and London. She has experience with such brands as DKNY, Jill Stuart, and Victorinox, to name a few. Her first knitwear collection, Eponymous, sold in major stores such as Barneys, Neiman Marcus, Scoop, etc. Born in Quito, Ecuador, Ruales immigrated to the United States at the age of twelve, where she started her fashion studies at an early age by being admitted to the BFA program as a high school student, setting the stage for her high standards. She has stayed the course ever since. A daughter of two mountaineers, the outdoors and mountains have always played a large role in her life and influenced her designs and love for nature. This inspires the ethos for her brand: Architecture vs. Nature. Ruales’ collection receives her industry support by being invited to the main fashion calendar by the CFDA right out of the gate. Setting the bar once again at the top, Ruales has delivered a beautiful and unique collection for strong women everywhere.
SPONSORSHIPS AND COLLABORATIONS
INGLOT - Make-up and Nail Sponsor INGLOT was established over thirty years ago by Wojtek Inglot. Inglot’s principal objective was to produce high quality products at fair and reasonable prices, using only the best possible ingredients and raw materials from the most reputable suppliers. INGLOT has just launched the world’s first ever Breathable Nail Enamel ensuring better health care for nails whilst enhancing their beauty. Present in about 500 retail locations worldwide. Inglot chose lead Makeup artist Bennett Jason to collaborate with Cristina Ruales. (www.inglotcosmetics.com)
ARROJO – Hair Sponsor ARROJO is the hairdressing brand owned by Nick Arrojo, world-renowned stylist/educator/salon owner and television personality. Now the Special Creative Artist for Goldwell, after 30+ years as a stylist he still takes clients on the salon floor. “At ARROJO studio, we believe in world-class standards of hairdressing, world-class standards of service, choice and convenience for every client. Guests can expect fashion-forward and functional, beautiful, wearable hair to be the result of our work.” –Nick Arrojo. Arrojo will be represented by Lead Hair stylist Amanda Jenkins who collaborated with Cristina Ruales in Fall 2016. (www.arrojonyc.com)
CHOREOGRAPHER JEN ROIT trained with Camille Brown, Jennifer Edwards, and Stephen Petronio, and then formed her dance company, Armada, and has presented work for BalaSole Dance Company, WAXworks, RAW Artists, Dixon place, The Actor's Fund, Ailey Citigroup Theater, Triskelion, and Ticino in Danza (Switzerland). In addition to live stage work, she choreographs for a variety of mediums. (www.jenroit.com)
DJ STYLINGS GREG CUOCO aka DEEP WOODS - Native to NYC, he has combined the experience of NYC in the 1990′s and today into sonic soundscapes that evoke emotion on the dance floor. Influenced by the soul, funk & disco of the 70′s and the house music of the 90′s, Deep Woods has unleashed a signature sound DJing in clubs since 1990 both in NYC and abroad. Always evolving, transporting you to a deep, rhythmic, mysterious forest the resides within your mind and your soul. Deep Woods has collaborated with Cristina Ruales for the third season.
Spotted: Cristina Ruales, Celeb Photographer Travis W Keyes, Deep Woods, Jen Riot
Hint For The Average Socialite:This event is strictly invite only.