International Style Institute: Content Creation, LA

Photo: Michael Bezjian/Getty Images for International Style Institute
Affair: International Style Institute: Content Creation Edition

When: Friday, October 21 - Sunday, October 23, 2016

Hot Spot: The Grove, Los Angeles, CA

Deets: We find style in the everyday aspect of our lives from the clothes we wear, to creating our home’s outdoor oasis, to expressing our individual perspective through various social outlets. Co-founded by world renowned celebrity stylist, Anita Patrickson, and Simply Stylist’s Sarah Boyd, the International Style Institute is a 3-day intensive course teaching attendees how cultivate their style while learning all they need to know to build a successful career from industry experts.

The International Style Institute launched in March 2015 in Los Angeles, CA in partnership with ALLURE and The Grove with a successful follow up LA event in October 2015. This past June the International Style Institute expanded east with its first New York event in partnership with ALLURE and Brookfield Place held at the stunning One World Trade Center. As it heads back to the west coast, the International Style Institute is introducing the next phase of its style education: CONTENT CREATION! Content creation has quickly become the most visible way to express your personal style in a range of verticals, but there are so many behind the scenes details to making your blog as impactful and profitable as possible. Top bloggers, professional photographers, site builders and more will provide attendees with all they need to know to start making their digital way!

OCTOBER 21 - 23, 2016 | LOS ANGELES, CA


· Learning the Basics
· SEO Optimization
· Building Your Brand on Social Media - OLIVIA CULPO
· Branding Expert to Help You Find Your Niche!
· Writing Skills - Fashion Editor NATALIE ALCALA. Natalie has written for Vogue, ELLE, Refinery29, Who What Wear and more!
· BLOGLOVIN Representative Helping You Monetize Your Content!
· How to Get an Agent - Senior VP of Talent Management at DBA, VANESSA FLAHERTY
· Evolution of Retail in the Digital Space


· Photography 101 - Fashion Photographer and Content Creator for Jamie Chung, JANA WILLIAMS
· Photo Editing and Retouching - All You Need to Know!
· PHOTOGRAPHY PRACTICAL - Put Your New Skills to the Test
· Trends in Beauty Blogging - VP of Talent at Big Frame, LISA FILIPELLI
· Top 3 Makeup Trends and the Best Way to do 'How Tos' Taught by Celebrity Makeup Artist
· What's Hot in Content Creation!


· Food Photography - Everything You Need to Know to Create Beautiful Shots
· Food Styling - Tips and Tricks from an Expert Chef!
· GET YOUR HANDS DIRTY! Style and Take Images of Your Own with Our Expert Food Bloggers
· Celebrity Blogger LOUISE ROE Talks About Becoming a Fashion Blogger in a Competitive Industry
· Styling Trends and Tips by Celebrity Stylist ANITA PATRICKSON
· Owning Your Own Digital Business and How to be a Girl Boss - SARAH BOYD, Founder of Simply Stylist
· Celebrity Influencer Walks us Through Personalizing Your Brand and Engage with Your Audience!
· Networking Cocktail Party

Who You May Spot: Olivia Culpo, Natalie Alcala, Vanessa Flaherty, Jana Williams, Anita Patrickson, Sarah Boyd, Lisa Filipelli & more!

Hint For The Average Socialite: Tickets are available now!

What's Trending: @styleinstitute #SimplyStylist