2017 Hilarity for Charity, LA


When: Saturday, October 14, 2017 @ 6:30PM (VIP) & 7PM (General)

Hot Spot: The Hollywood Palladium, Los Angeles, CA

Deets: In 2012, Seth Rogen and Lauren Miller Rogen created Hilarity for Charity ® (HFC) as a resource for the millennial generation, to help bridge the gap in understanding the landscape of Alzheimer’s disease. Since its inception HFC has raised more than $7 million to address this rapidly growing health crisis to help families struggling with Alzheimer’s care, increase support groups nationwide and fund cutting- edge research as part of the Alzheimer’s Association, the leading voluntary health organization in Alzheimer's care, support and research. 

Alzheimer’s disease is the nation’s sixth-leading cause of death and one of the costliest chronic diseases to our society.  It is the only disease among the top 10 causes of death in America that cannot be prevented, cured or even slowed.  More than 5 million Americans are living with Alzheimer’s disease – 200,000 of which are age 65 or younger.  In 2015, 15.9 million family and friends provided 18.1 billion hours of unpaid care to those with Alzheimer's and other dementias, with an estimated economic value of $221.3 billion.  Unless something is done, in 2050, Alzheimer's is projected to cost more than $1 trillion. 

On Saturday, October 14, 2017, Hilarity for Charity will entertain Los Angeles with a one-of-a-kind fundraiser at the Hollywood Palladium complete with food trucks, booze and comedic performances. 

We invite you to consider an HFC Variety Show sponsorship. An HFC sponsor is dedicated to showing the community its support of Hilarity for Charity’s, while raising funds to for those impacted by Alzheimer’s disease. How: As an HFC Variety Show sponsor, Hilarity for Charity will provide you, or your company, a platform for your brand to be exposed to a wide range of young Los Angeles professionals, while at the same time being associated with a worthy and important cause. You will find opportunities for involvement detailed on the following page. We would be pleased to discuss the below in greater detail and to learn your thoughts or additional suggestions pertaining to your participation.

Who You May Spot: Through evenings filled with food trucks, music and comedy, the flagship Los Angeles Variety Show brings together over 1,000 of the most prominent entertainment industry leaders and celebrities. Previous themes include: Concert in the Park, House Party, Prom, James Franco’s Bar Mitzvah and Halloween. Performances and appearances by Snoop Dogg, James Corden, Courtney Love, Miley Cyrus, Bruno Mars, HAIM, The Backstreet Boys, Bell Biv Devoe, Paul Rudd, Aziz Ansari, Judd Apatow, Samuel L. Jackson, Kevin Hart, Mindy Kaling, Sarah Silverman, "Weird Al" Yankovic, and more have helped make the event a huge success, garnering more than 425 million media impressions and raising critical funds to propel HFC’s mission forward.

Hint For The Average Socialite: Tickets on sale September 5!

For sponsorship opportunities or other inquiries, please contact HFC@MTAEvents.com or 818.906.0240.

What's Trending: @Hilar4Charity @SethRogen @IamLaurenMiller #HFCLA