First Annual Purpose Awards at The Streamys, LA

Geena Davis at The First Annual Purpose Awards at The Streamys | Photo: Michelle Day

Affair: The First Annual Purpose Awards at The Streamys

When: Monday, September 25, 2017 @ 12PM

Hot Spot: The Conga Room at L.A. Live, NYC

Deets: The Purpose Awards recognize individuals and organizations making a difference in their communities and positively impacting humankind. The show expands the previous years' Streamy Awards Social Good category, with six awards honoring companies and brands, creators and influencers, and nonprofits and NGOs who use online video and social media to amplify their message, foster engagement and participation, and make a greater, more meaningful impact.

This year’s honorees include Lilly Singh, Lizzie Velásquez, and Hannah Hart for the Creator Award, Activision Blizzard, Bank of America and Ford for the Company or Brand Award, Global Citizen, Make-A-Wish and Meals on Wheels for the Non-profit or NGO Award, Karlie Kloss, LOVE ARMY and Omaze for the Uniter Award and the The Ad Council receiving the Legacy Award. 

In addition to honoring individuals and organizations for their social impact work, the award show platform will be a catalyst to inspire all attendees and fans around the world to embrace social good. Putting purpose into practice, highlights include a focus on gender equality with a female led production team staffed by Backlot Productions and a commitment to having the lunch be a zero waste event aided by Zero Waste Co. All attendees are asked to bring a used electronic and Homeboy Recycling will have bins collecting them to be recycled and the original art for the inaugural event has been created by autistic artist Jimmy Reagan whose piece “Girl from Italia” will be on display and for sale. 

About The Purpose Awards
The Purpose Awards @ the Streamys expand the previous years' Streamy Awards Social Good category, with six new awards honoring creators and influencers, companies and brands, and nonprofits and NGOs who use online video and social media to amplify their message, foster engagement and participation, and make a greater, more meaningful impact. 

"We're proud to be recognizing creators and organizations that have demonstrated such unwavering commitment in addressing social issues ranging from diversity, inclusion, and bullying prevention, physical disabilities, wellness, and mental health, to economic disparity, sustainability, and food security," said Lou Raiola, CEO of Force Multiply, Inc. and founder of the Purpose Awards. "The Purpose Awards @ the Streamys allows us the opportunity to shine a spotlight on the incredible, positive impacts these individuals and organizations are making around the world."

About The Streamy Awards
The Purpose Awards @ the Streamys is an official part of the annual Streamy Awards, honoring the best in online and social video and the creators behind it. The Streamys bring together the biggest names in YouTube, online video, and digital media for a night of celebration, discovery, and meaningful recognition. Last year's 6th Annual Streamy Awards, broadcast in a global partnership with YouTube, produced over 2 billion media impressions. The 7th annual Streamys will broadcast LIVE on Twitter September 26, 2017 from The Beverly Hilton. More info:

About Force Multiply, Inc.
Force Multiply is a cause marketing agency that inspires real, meaningful social impact on a global scale. With decades of experience in the entertainment, sports and non-profit segments, the company uniquely unites celebrity influencers with forward-thinking companies and non-profit cause organizations. Through the creation of these non-traditional alliances, Force Multiply designs and executes cause-related events and experiences for consumers and communities that drive social change – for good. Force Multiply was founded by Lou Raiola, who brings more than 30 years of experience in championing causes that inspire social good through sports, entertainment and pop culture. Raiola and his firm have become the go-to resource when it comes to creating the unlikeliest of partnerships between the business and non-profit worlds. “The DNA of our company from day one has been to unite like-minded people in their social good efforts and by doing so, multiply social good outcomes,” he’s said. For more information about Force Multiply, please visit

About Tubefilter
Tubefilter is the most trusted and widely read source for YouTube and online video news, analysis, and events. Through its trade news and analysis, community events, and creator advocacy programs, Tubefilter has helped to foster the growth, promotion, and legitimization of a new, independent professional entertainment industry. Tubefilter properties include its flagship publication, Tubefilter News, the Tubefilter Charts, its popular YouTube Millionaires series, and the Streamy Awards. For additional information, visit

About Backlot Productions
Backlot Productions is a female-led, full-service content studio that specializes in storytelling. Backlot partners with top studios, brands, digital and new media platforms to produce original content, shows, series and campaigns. Learn more at

About Homeboy Recycling’s involvement
Homeboy Recycling will provide locking bins at the entrance to the Conga Room for attendees to securely recycle small electronics - smart phones, MP3 players, power cords, digital cameras, cell phones and tablets. The recycled electronics will help Homeboy Recycling create employment opportunities for formerly gang-affiliated and previously incarcerated men and women. Learn more about how Homeboy Recycling is using the power of good to help formerly gang-involved and previously incarcerated men and woman become positively contributing members of society here:

About Zero Waste Co
To minimize the negative environmental impact of our event we are partnering with Zero Waste Co to create a sustainability plan that will include composting leftover food scraps, the glasses will be reusable and all tableware will be plastic-free. We hope to use this platform as an opportunity to inspire simple actions everyday to help make a difference. Learn more about Zero Waste Co here:

About Jimmy Reagan
Born on July 6th, 1993 in St. Paul, Minnesota and creating art since 2009, Reagan is significantly influenced by van Gogh, Picasso, Mid-Century artists and Expressionism. Reagan has a passion for color, texture and the simplicity of an image. His work is expressive and inventive while innocent and sophisticated at the same time. The sumptuous, unexpected array of color in Reagan's work, suggests the artist's relationship to synesthesia. Bright, electric color infuses his images as do short lines he defines as 'tick marks". Reagan's favorite subjects are portraits –both people and animals. The subjects of Reagan’s portraiture often depict a clear, sometimes striking, direct gaze. Eye contact is an interesting and reoccurring theme. Diagnosed with complex autism at age 2 1/2, Reagan's work offers him a means to illustrate his perspective of the world. See more of the artist’s work and journey here:

Spotted: Geena Davis, Lilly Singh, Hannah Hart, Lizzie Velásquez, Gallant (presenter), Baddiewinkle (presenter) as well as What’s Trending founder/host Shira Lazar (presenter) YouTube creator Bart Baker (presenter) fashion designer and ‘Gangster Gardner’ Ron Finley (presenter), Jeremy Yun (presenter) Keanu Balani (presenter/ beauty blogger), Lucas Hoge (musician), Stephanie Quayle (musician) and more.

The event was co-hosted by Rooster Teeth co-founder and chief creative officer Burnie Burns and “The Know” host Ashley Jenkins.

Hint For The Average Socialite: More info: Join the conversation on Twitter with @thepurposeaward using #purpose; follow Streamy Awards on Facebook, Instagram, Tumblr, and Snapchat.

What's Trending: #purpose @thepurposeward @thestreamyawards