Serge Blanco x Rothmans Pop Up Grand Opening, NYC

Affair: Serge Blanco x Rothmans Pop Up

When: Thursday, November 16, 2017 - Friday, December 22, 2017

Hot Spot: Rothmans, 222 Park Avenue South @ 18th Street, NYC

Deets: French chic sportswear brand SERGE BLANCO will make its grand debut in New York City with its first pop-up shop concept at Rothmans New York from November 16th to December 22nd. Historical French brand, SERGE BLANCO, has been dressing men for almost twenty five years. While the brand is renowned for polos, shirts and tops, SERGE BLANCO is now launching a complete style collection for men. Crafted with lush fabrics and combined with modern aesthetics, all pieces in the collection embody the evolution of the brand, from its original college rugby-inspired DNA to its new redefined chic sportswear.

Rothmans is a unique family owned and operated men’s clothing store. With 11,000 square feet of menswear, Rothmans is one of the largest independent men’s multi-brands stores in the United States of America. Owners Ken and Jim Giddon - grandsons of the founder of the store - constantly work to find the « best of the best » in men’s clothing, sportswear, shoes and accessories in terms of style and value. Located in the heart of Manhattan, on 222 Park Avenue South, at the corner of 18th Street, Rothmans will host for almost two months a SERGE BLANCO pop-up shop with a full assortment of the brand’s Fall-Winter 17/18 collection. A SERGE BLANCO’s dedicated window and corner space will invite New Yorkers to discover the French brand. 

Hint For The Average Socialite: Stop by the pop-up until December 22! 

What's Trending: @serge_blanco @rothmansNYC