Refinery29's Celebrated Exhibition of Style, Culture and Technology Opening Party, LA

Photo: Michael Kovac/Getty Images for Refinery29
Affair: Refinery29's Celebrated Exhibition of Style, Culture and Technology Opening Party

When: Wednesday, December 6, 2017

Hot Spot: ROW DTLA, 777 S. Alameda Street, Los Angeles, CA 90021

Deets: Refinery29 kicked off its highly anticipated West Coast debut of 29Rooms with an opening night party celebrating the installation’s national expansion. 29Rooms LA collaborators including Demi Lovato, Janelle Monáe, Margot Robbie and Lilly Singh joined returning creators Jill Soloway, Emma Roberts, Sasheer Zamata, Cleo Wade, Benjamin Shine, Alexa Meade, Planned Parenthood, Women’s March, The Art of Elysium, Chloe x Halle, Lizzo and more. Alongside Refinery29 co-founders Piera Gelardi, Christene Barberich, Justin Stefano, and Philippe von Borries, as well as Chief Content Officer, Amy Emmerich, the installations will bring the brand’s imaginative spirit to life with this year’s “Turn It Into Art” theme, celebrating the transformative power of creativity and exploring how art influences emotion, shifts perspectives and incites change across culture.

The evening marked the digital media and entertainment company’s interactive funhouse premiere in Los Angeles. “29Rooms: Turn It Into Art,” encourages guests to explore a maze-like expansive space where they can create, play & explore in the brand’s multi-sensory playground of 29 individually curated spaces brimming with inspiration and creativity. Including select installations from this year’s New York event along with a roster of new celebrities and brands, each room puts the audience at the center of the event, sparking engagement and igniting a live social broadcast of self-expression, storytelling and meaningful dialogue.

Rooms designed in collaboration with brands including Adidas, Google Pixel, Marc Jacobs Daisy, Netflix’s “The Crown,” Perrier, Shea Moisture, Toyota, and Urban Decay Cosmetics built upon Refinery29’s commitment to innovative commercial partnerships that use powerful storytelling and artful creative work to drive one-to-one connections and more meaningful relationships with their highly engaged audience.

Smirnoff served as the official 29Rooms LA vodka sponsor.

Spotted: Guests included 29Rooms collaborators Demi Lovato (“The Power Parlor”), Janelle Monáe (“What’s Your Frequency?”),Lilly Singh (“Girl Love“) and Margot Robbie (“Trophy Room”).

Additional attendees included Justin Stefano (Refinery29 Co-Founder & Co-CEO), Philippe von Borries (Refinery29 Co-Founder & Co-CEO), Piera Gelardi (Refinery29 Executive Creative Director & Co-Founder), Christene Barberich (Refinery29 Global Editor-In-Chief & Co-Founder), Lena Waithe (Master of None), Kathryn Hahn (Bad Moms), Rosario Dawson (Unforgettable),Garcelle Beauvais (Spider-Man: Homecoming), Cody Simpson (Singer-Songwriter), Vanessa Morgan (Riverdale), Peyton List(The Outcasts), Lori Harvey (Model), Lily Collins (To The Bone), Lucy Fry (The Darkness), Cam (Singer-Songwriter), Josh Peck(Teenage Mutant Ninja Turtles), Andrea Riseborough (Battle of the Sexes), Victoria Justice (The Outcasts), Emmanuelle Chriqui(Shut Eye), Yara Shahidi (Black-ish), Nadia Gray (Bright), Zoe Lister Jones (Life In Pieces), Alexandra Shipp (Straight Outta Compton), Annabelle Acosta (Ballers), Bea Miller (Singer-Songwriter), Becca Tobin (Glee), Cleo Anthony Agents of S.H.I.E.L.D.),Devon Aoki (Model), Frankie Shaw (Good Girls Revolt), Gabrielle Union (Being Mary Jane), Gillian Jacobs (Love), Greer Grammer (Awkward), Jasmine Savoy Brown (The Leftovers), Jennie Mai (TV Personality), Johnathan Fernandez (Lethal Weapon), K. Flay (Singer), Kat Graham (The Vampire Diaries), Katrina Bowden Jorgensen (Actress) , Lauren Wasser (Model),Liza Koshy (Social Media Influencer), Nicole Sherzinger (Singer), Sarah Chalke (Rick and Morty), Scout Willis (Actress), Talullah Willis (Actress), Shaun Ross (Model), Stella Hudgens (Singer), Susan Kelechi Watson (This Is Us), ZZ Ward (Musician), Fletcher(Singer-Songwriter), Stephanie Beatriz (Brooklyn Nine-Nine) and more.

Hint For The Average Socialite: Strictly invite only.

Details on 29Rooms for the public.

What's Trending: @29Rooms #29Rooms