Inside The Official Grammy Gift Lounge 2018, NYC

The OFFICIAL Grammy Gift Lounge 2018 | Photo: Average Socialite

Affair: Inside the OFFICIAL Grammy Gift Lounge 2018

When: Wednesday, January 25 - Saturday, January 27, 2018 

Hot Spot: Madison Square Garden, NYC

Deets: Distinctive Assets, the LA-based entertainment marketing company credited with launching the promotional craze of celebrity swag nearly two decades ago, will once again produce the one and only official backstage gift lounge for the 60th GRAMMY Awards®. The legendary show’s presenters and performers will be treated to a bevy of thank you gifts in acknowledgment and appreciation of their participation. 

“It is an honor for any artist to be asked to be part of Music’s Biggest Night®, and that honor is no less significant for GRAMMY partners like us,” says Distinctive Assets’ founder Lash Fary. “We are so proud to help celebrate sixty amazing years of GRAMMY magic with our signature backstage gift lounge. Just a few of our guests in recent years have included Zendaya, John Travolta, Justin Bieber, LL Cool J, Johnny Depp, Stevie Wonder, Andra Day, Bruno Mars, Sting, Little Big Town and Macklemore, so it is a pretty exciting place to be.” 

The GRAMMY Gift Lounge ​will be open to presenters and performers during three full days of rehearsals at Madison Square Garden. This year’s gift lounge is presented by MTG ​for McLEAR who will be gifting an innovative, fashionable and unobtrusive wearable technology to simply life as the world’s first smart ring with contactless payment technology. Other #GRAMMYGiftLounge selections will include Alpha Priority Worldwide VIP airport service including luxury ground transportation to or from airport, award-winning museum-quality costume jewelry from Grossé Japan​, Happiest Tee ​luxury apparel (in partnership with the Stands ​giving ​community and Flores Lane luxury destination candles), LumiDiet wearable light therapy smart diet belts, Oxygenetix ​breathable foundation, Safi Kilima Tanzanite Bolo Bracelets, Sixth Sense Lab beauty and wellness packages, SmileDirectClub invisible aligners and bright on premium whitening kits, trtl​ travel pillows, truth​ X Epiphone Acoustic Guitars, and Fingerlings by WowWee. 

Talent will also walk away with a preassembled GRAMMY Gift Bag which will represent a diverse portfolio of brands ranging from fun to functional. The #GRAMMYGiftBag will include items from Art Meets Art​, Book of the Month​, Blush & Whimsy​, Bulletproof Coffee​, Carrie’d NYC​, Chao Pinhole Gum Rejuvenation​, Cook Yourself Happy: The Danish Way​, Cotton Canary, Dear Rain​, Curlee Girlee​, DropMix, Emilie Heathe, Evolved Science​, FREY​, Go Beyond Here​, Golden Door​, Healing Saint by Dr. Jane 360, Hydroxycut Organic​, Inception of Beauty​, iSOCiETY Cosmetics, Le Petit Cirque​, Liquor Lab​, Maison Atia​, Mraz Family Farms​, Music Connection​, M·Y·O Cosmetic Cases​, MyPurMist Free​, Naipo Wireless Eye Massager​, Nothing But The Fruit (NBTF)​, Ocean Spray​, Old Spice Red Collection​, People Yearbook​, Peter Thomas Roth Clinical Skincare​, philosophy​, Prima Bella Luxury Products​, Quincy Herbals​, Rule #1 Don’t Be #2​, RXBAR​, Salt & Stone Soap Company​, Sena-Series Media Training​, Shop Modern Innovations​, Southern Wicked Lemonade​, Soundbites​, The Giving Keys​, The Lucky Box Club​, Uber Eats and Unreal Snacks.

Guests attending the official GRAMMY Celebration® will also score in the swag department with a 3-piece Argan Oil Hair Care Maintenance Kit from Crème of Nature that includes: ACV Rinse, Perfect 7 and Perfect Edge. 

About Distinctive Assets
Established in 1999, Distinctive Assets is a niche marketing company offering celebrity seeding, business development and branding opportunities within the entertainment industry and beyond. Distinctive Assets spearheaded the proliferation of award show swag and boasts an impressive resume of prestigious events that includes the GRAMMYs®, Latin GRAMMYs®, Tonys, American Music Awards, Kids’ Choice Awards, BET Awards, CMA Awards and Academy of Country Music Awards. From Fortune 100 companies to start-ups, clients benefit from customized marketing solutions that leverage unparalleled experiences as well as access to top celebrities, premier events, influential media and strategic partners.

About the Recording Academy​®
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music's history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards—music's only peer-recognized accolade and highest achievement. As the world's leading society of music professionals, we work year-round to foster a more inspiring world for creators. For more information about the Academy, please visit 

Hint For The Average Socialite: Stay tuned for photos and updates about all these products after Average Socialite visits the OFFICIAL Grammy Gift Lounge!

The GRAMMY Awards will be held on Sunday, January 28, 2018, at Madison Square Garden in NYC and will be broadcast live in high definition TV and 5.1 surround sound on the CBS Television Network from 7:30 – 11 p.m. (ET/PT). 

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