Natalie Halco Enjoying an Activation at the FASHIONSTA Launch in LA on July 24, 2018 | Photo: Courtesy of FASHIONSTA

Affair: FASHIONSTA Launch

When: Tuesday, July 24, 2018 @ 6PM

Hot Spot: Neuehouse Hollywood, Los Angeles, CA

Deets: Premiere Beauty Influencer Platform launched its platform in Los Angeles yesterday. FASHIONSTA (Fashion Style Trends Allure) is a tech platform that provides the latest trends in makeup, fashion, cosmetics & perfume at competitive prices for more than 200 brands. The brand is curating an intimate beauty experience for top influencers which included Olivia Halco(WAGS, LA), Natalie Pierson (Wag LA), Barbie Blank, Nicole English, Torrei Hart,Malika & Khadijah Haqq (The Kardashians) with carpet hosted by VJ Julissa Bermudez. This event introduced FASHIONSTA as power player in tech and beauty, showcasing the platform’s ability to produce amazing products by partnering with the most premiere influencers by amazing activations with custom vanities from Impressions Vanity and interactive plays with MIRMIR and OMNI Digital booths. The website is now live showcasing featured beauty boutiques byJake Warden, Mac Daddyy, Jade Wadely, Isabel Bedoya, Aaliyah Jay, Ashley North, Kimora Blac, Abigail Ratchford and many more.

Fashionsta was founded by Shadi Ghanim and co-founded by Saud Al Kandari in 2018. Their mission was to provide their customers with top of line beauty products powered by top influencers on global level and become one of top online beauty retailers. Since then, Fashionsta has grown to over 15 employees with projections to supply customers internationally, all traveling the Road to Speed. Planning to become the top online beauty retailer targeting to have 1000 influencer boutiques by 2019 and over 200 top brands be on the lookout for the next billion dollar brand.

Beauty startup Fashionsta is launching its U.S e-commerce business, beginning today, the company will sell top beauty brands, through influencer online boutiques on its platform. Fashionsta, which is based in Los Angeles, is one of the only beauty Influencer based eCommerce platforms powered by influencers and makeup enthusiast. Fashionsta’s platform provides customers access to the latest products from more than 200 top brands and over 10,000 diverse beauty and fashion products and seeks to be the pioneer model for online shopping in the USA.

Founded in early 2018, this multi-brand online beauty boutique selects a number of style influencers, makeup gurus, and TV personalities to be featured on the website, with each one having their own portal showcasing a personalized selection of beauty products that can be shopped. Fashionsta is launching with top beauty influencers such as Isabel Bedoya, MAC Daddyy, Julissa Bermudez, Olivia Pierson, Natalie Halcro, Nicole English and more, each having their own curated boutique on the site.

One of Fashionsta’s advantages over other platforms is its ability to generate monthly residual income for its influencers, fast shipping for customers and top of line premium products. Founder and CEO, Shadi Ghanim has been dedicated to growing the company’s products and presence in the U.S. He realized that building a community where influencers shared their favorite product information can dramatically increase Fashionsta’s user engagement, therefore, speeding up the process to success for the brand.

Fashionsta has built a loyal following thanks to social media influencer marketing, but also because they deliver products timely and the company prides itself on the core belief of customer service, outshining many of their longer-established competitors.

Spotted: Julissa Bermudez, Natalie Halcro, Olivia Pierson, Isabel Bedoya, Ashley North, Malika & Khadijah Haqq, Abigail Ratchford, Nicole English, Autumn Aijrotutu, Nazanin Mandi

Hint For The Average Socialite: This event is strictly invite only.

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