Color Factory, NYC

Affair: Color Factory

When: Monday, August 20, 2018 - Sunday, September 30, 2018 @ 10AM - 9:30PM

Hot Spot: 251 Spring Street, NYC

Deets: Color Factory is an interactive exhibit that celebrates the discovery, serendipity and generosity of color. Launched by founder Jordan Ferney of Oh Happy Day, Color Factory brings together talented artists, creatives, and makers to conceptualize and collaborate on participatory installations. Color Factory debuted in San Francisco in August 2017; what was intended as a month-long run unexpectedly flourished as a celebration of color and creativity that lasted another eight sold-out months, seeing over 170,000 visitors in its 12,000 square foot space. 

This August, a whole new palette comes to New York City’s SoHo neighborhood in over 20,000 square feet, featuring a talented roster of collaborators who will tell their unique color stories and engage the senses in unexpected ways. The color continues after one’s visit with a neighborhood map given exclusively to Color Factory guests at the end of their visit. The interactive color map features over 20 unique experiences hidden throughout downtown Manhattan for Color Factory visitors to discover and enjoy. 

Color Factory will be open for a limited run beginning August 20. The exhibit is located at 251 Spring Street and will be open Tuesdays through Thursdays from 10AM-11PM. Tickets can be purchased at


100 Colors 
By emmanuelle moreaux 
French architect emmanuelle moureaux lives and works in Tokyo. Inspired by the traditional Japanese spatial element of sliding screens, she has created the concept of shikiri--an invented word that means to divide space using colors. Allow your mind to flat to the ceiling and drift amongst these heavenly hues. 

Flower People 
By James Rosa of LAND Gallery
This installation by artist James Rosa depicts a field of geometric blossoms that are formally playful and delightfully expressive. 

LAND Gallery is a nonprofit studio for adult artists with developmental disabilities. Based in Brooklyn, LAND combines a seriousness of purpose with a nurturing spirit to empower its artists to do their best work in a residency-like environment. 

Complementary Compliments 
By Christine Wong Yap 
New Yorkers are famous for always being in a hurry. Queens-based artist Christine Wong Yap, whose work explores interdependence and what makes humans flourish, offers a chance to take time to observe and share. In this project, you are invited to exercise your creativity with two primary ingredients: a guiding worksheet and a human connection.

Sing Me High / Sing Me Low / Bring Me Back / Let Me Go 
By Lakwena & Abimaro 
This collaborate installation between artist Lakwena and musician Abimaro explores the magnetic relationship between the first and fifth note in a scale. Often referred to as a perfect cadence, this interval offers a sequence of longing and resolution that can be experienced by playing the five and returning to the one...over and over again. Pick up a mallet, play the chimes, a listen for the call and response between the notes. Take in the vibration of the words and colors as they travel high and low. 
@lakwena & @abimaro

Balloon Wishes 
It’s just how the song goes: When you wish upon a balloon / You find yourself in this ombre room. This balloon dreamscape conjures the colors you might see at sundown over the Hudson River or at sunrise, reflected against a skyscraper. Each balloon is reinforced with a wish from the students at 826NYC, who remind us of the good in the world with every bit of writing they do. What would your balloon wish be?

Special thanks to @gymboree for sponsoring the room, and helping us feel like a kid again. Balloons by @anagramballoons 

Wishes by @826nyc
826NYC is a nonprofit organization that encourages the exploration of possibility through the power of writing. It is dedicated to empowering students ages 6-18 with the skills to write their own paths forward, undefined by circumstances.

Secret Colors 
Written by Molly Young
You are about to embark on a voyage of self-discovery. —> 
The next room contains a live-action flowchart. —> 
Begin with the first question, then follow the path your answers will lead you on, until its conclusion. —> 
The result of this scientific process™ will be a secret color, just for you. —> 
When was the last time you had a secret all your own? Something you didn’t share with a single soul (or a single follower)? Will you share your secret color, or keep it concealed for all eternity? The choice is yours. 

This Floor was Made for Dancin’, and That’s Just What You’ll Do 
How many dance moves have been invented in New York City? It’s impossible to say. Billions, perhaps. It is, after all, the city that never sleeps — and there’s no better cure for insomnia than dancing your heart out to a beat. This illuminated dance floor glows with rosy hues inspired by shades of Maybelline’s Super Stay Matte Ink lip color. So find a place to move your feet in this color-kissed ode to NYC nightlife. Special thanks to our sponsor: @maybelline

MMUSEUMM is a new type of MUSEUM exhibiting modern objects that show us what’s going on, who we are, and how we feel. Mmuseumm exhibitions are visible to the public in an expanding network of unexpected locations and museums around the world. @mmuseumm 

From Absinthe to Zephyr: An alternative alphabet of unusual colors 
Written by Kassia St. Clair 
What is the color of the button you are wearing now? Find it in this row of A to Z to discover its name and origin. In the digital era, it’s possible to summon any color with a few taps on a keyboard. London-based writer Kassia St. Clair studies to the cultural movements and physical objects that give birth to our modern notion of color: from rare dyes to crushed rocks to textiles. Plunder this trove of color scholarship to discover the secrets behind earth’s more enigmatic hues. 

New York State of Mind 
By Andrew Kuo Life-long 
New Yorker Andrew Kuo cut his teeth, artistically speaking, in Chinatown. His love of statistics, data and equations makes its way into his work, which brings romance to quantification (or perhaps the opposite) and ponders what it means to be an individual in the big city. This installation turns his observations about the joys and frustrations of city life into a series of infographic merry-go-rounds. Read through the wall legends to determine which pie chart best suits you, then hop aboard to give it a whirl. 
@studioakak / @earlboykins2

Into the Blue Illustrations 
by Tamara Shopsin 
Tamara Shopsin is an individual of many talents: a designer, illustrator, author and expert short-order cook. Her graphics are strewn throughout the room — some are easy to spot, some are covert, and others require intrepid wading through the ball pit to get a closer look. It’s worth the hunt. Every graphic was a meaning...or two! 

Colorshop Curated 
by Randi Brookman Harris 
Brooklyn-based prop stylist Randi Brookman Harris explores conversations between objects using color, balance and proportion in her work — storytelling through still life. Creating this shop through collaborations with friends, old and new, Randi brings simple delight, a sense of humor, and a colorful connection to New York City. 

Color Factory is proud to give a portion of each purchase to these organizations: 826NYC, Project Blackboard, Foundation Fighting Blindness, The Time in Children’s Arts Initiative, God’s Love We Deliver, RAICES, charity: water

Hint For The Average Socialite: Color Factory opens August 20, 2018! Tickets are on sale now!

General admission: $38
Children age 2 and under are free.
Tickets must be purchased online, as there are no tickets available at the door. 
Tickets are non-refundable and non-transferable.

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