VIP Fashion Show - BeBowled: Shoe Design Challenge, NYC

Shoe Design Winner Samuel Riley with Celebrity Guest Judge & Designer Christian Siriano at Bowlmor Times Square on August 7, 2018 | Photo: Amy Miccio
Affair: Exclusive VIP Fashion Show on the lanes at Bowlero Corp’s flagship location, Bowlmor Times Square

When: Tuesday, August 7, 2018 @ 6PM

Hot Spot: Bowlmor Times Square, NYC

Deets: Bowlero Corp. has officially crowned the winner of the #BeBowled Shoe Design Challenge!

During the Unveiling Event at Bowlmor Times Square in New York City, celebrity judges Christian Siriano and Sarah Pribis helped to officially reveal the next generation of the bowling shoe. The event showcased the #BeBowled finalists and their designs during an epic fashion show on the lanes in the chic Central Park Bowling Suite. 

FIT student Samuel Riley was crowned the winner with his shoe design "Illusion Shoe," inspired by Bowlero's retro-modern vibe along with the sense of nostalgia bowling evokes for him. Samuel not only won the prize of $2,500 but he will also see his shoe design professionally manufactured and distributed to Bowlero and Bowlmor Lanes locations nationwide in 2019.

After careful consideration, the finalists included:

Kelly Duggan, 22, New Berlin, WisconsinKelly grew up with a passion for fashion and design—and a father who had a passion for bowling. She graduated from Carroll University with a degree in Graphic Communications and found out about the contest from an article that her father—an avid bowler—saw in his local newspaper. Kelly’s design, Modern Geo, displays a unique geometric pattern across a black background accented with touches of blue. Her all-time high score in bowling is a very respectable 150.

Lisa Ng, 44, Seattle, Washington
A Seattle native, Lisa spent much of her childhood drawing before studying graphic design at Carnegie Melon University. She describes her design, Street Style, as a combination of clean, minimal, and fun illustrations. Her inspiration is strongly influenced by her four children and their love of fresh and entertaining designs.

Meghan LeBlanc, 25, Northbridge, Massachusetts

Meghan is an active bowler (high score: 171) and graphic designer who developed a passion for design and the Pop Art movement while in high school. She has competed in numerous leagues over the years and was searching for a summer bowling league when she discovered a link to the competition just two days before the contest deadline! A country music fan, Meghan’s design, Neon Lights 2, was inspired by her love of camouflage.

Sam Riley, 21, New York, New YorkA New Hampshire native, Sam is currently a student at the Fashion Institute of Technology in New York City studying accessory design with a focus in footwear and handbags. His shoe design, Illusion Shoe, embraces Bowlero’s retro-modern style and incorporates different designs on each shoe that complement one another.

Tim Ganter, 31, Freehold, New JerseyTim rolled his first strike at age eight and has had a lifelong passion for bowling since (high score: 200) competing in middle school bowling leagues. He’s equally passionate about design, especially footwear, and notes an admiration for the work of designer Tinker Hatfield, the man behind the Air Jordan III. Tim received his Masters’ Degree in industrial design from Philadelphia University in 2015 and chose to incorporate ALL of the colors from Bowlero’s palette into his design,The FADE, in an effort to demonstrate the inclusive nature of bowling—a sport that can be played by anyone.

To learn more about the five finalists, their designs, and Bowlero’s #BeBowled Shoe Design Challenge, please visit

About Bowlero Corporation
Bowlero Corporation (formerly Bowlmor AMF) is the largest owner and operator of bowling centers in the world, with over 300 locations, including eight locations in Mexico and two in Canada, specializing in corporate and special events, as well as league and retail bowling. The company was created in 2013 following the merger of Bowlmor Lanes, an upscale bowling and entertainment company, and AMF Bowling Worldwide and continued its growth with the acquisition of Brunswick Corporation’s bowling center business in 2014. The company’s portfolio of bowling center brands includes Bowlero, Bowlmor Lanes, AMF Bowling Co., and Brunswick Zone. For more information, please visit

Hint For The Average Socialite: This event was strictly invitation only. 

What's Trending: #BeBowled @bowlmorlanes