Hours // Monday - Saturday 11AM-6:30PM
Sunday 12PM-5PM

Want to know where celebrities shop for beautiful accessories, jewelry, watches, custom pieces and more in NYC? Check out the hidden gem in the heart of SoHo, Material Good ~ a luxury goods boutique and showroom located at 120 Wooster Street in New York City.

Material Good is designed to be a uniquely immersive and personalized shopping experience.  It is purposefully located on the second floor to allow for open privacy. Clients are surrounded by works of art by Basquiat and Warhol and they can kick back and relax on designer chaise lounge chair, enjoy a cup of coffee or glass of Champagne, or shoot some pool on the in-house billiards table.  

There is no "hard sell" at Material Good; the vibe is relaxed and customers can enjoy their time browsing, trying things on and/or sit down with an expert and create bespoke accessories and designs at the large communal table.

“I want people to come in, and, you know, enjoy a cup of coffee or a glass of Champagne, not necessarily buy something. Just hang out,” explained Rob Ronen, a co-owner Material Good, which he describes as “unforced luxury."  

Material Good is redefining the way people shop for watches and fine jewelry. A New York City-based luxury goods boutique and showroom, Material Good is designed to be a uniquely immersive and personalized shopping experience that cultivates relationships and tailors services to each client. Material Good is an authorized retailer of Audemars Piguet and Richard Mille, along with a refined edit of the most sought after pre-owned and vintage timepieces. We also house a curated selection of fine jewelry by Anita Ko, Jemma Wynne, Shay, Spinelli Kilcollin, Suzanne Kalan and others, as well as our own customized Material Good line of diamond jewelry. Follow Material Good on Instagram.