LYFT SILVER IS GOLD
@lyft
This Grandparents Day, Lyft is flipping the script on what it means to age.
Leading up to September 7th, we're calling BS on everything society tells us about getting older. That you're past your prime? That you should step aside? That silver means second place? Not today, and not ever with Lyft.
Aging Out? More Like Shifting Gears
60 million older adults in the U.S. lack access to adequate transportation. That's not just a statistic, it's millions of people being isolated from the world they helped build. We're not ok with that! This isn't about aging out, it's about shifting gears and continuing to show up with confidence. Lyft analyzed ride data to reveal what grandparents are actually doing in cities across America. Spoiler alert: they're not slowing down.
The Real Deal: What Lyft Silver Actually Does
Forget everything you think you know about "senior services." Lyft Silver isn't about slowing things down, it's about designing up. We're talking:
Effortless access so you can step in and out of the car with ease
Simplified interface with larger font size that reduces visual distractions
One-click phone support because sometimes you want to talk to a human, not a chatbot
But this Grandparents Day, Lyft is going way deeper than features.
Your Move This Grandparents Day
Ready to prove that silver is gold? Leading up to Grandparents Day (August 26 - September 7), we're putting our money where our mouth is: new users can get $10 off their first Lyft Silver ride with code GRANDPARENTS, for a limited time.
Whether you're ready to experience the freedom yourself, or you're gifting independence to someone who deserves it, this is your moment to discover that the most precious gold has always come in silver.
Ready to go Silver? Download the Lyft app, turn on Lyft Silver, redeem code GRANDPARENTS on the home screen, and discover that when it comes to independence, silver truly is gold.
For more information about Lyft Silver, visit lyft.com/silver.