STANLEY VITALIZE™ COLLECTION
Global lifestyle brand Stanley 1913 is vastly expanding its product assortment, and in February 2026 introduced everyday essential backpacks and totes, focused on supporting wellbeing and fueling a life in motion.
The Vitalize™ Collection, including the new Vitalize™ Backpack and Vitalize™ Tote, is thoughtfully and innovatively designed to integrate seamlessly with new and existing Stanley 1913 products such as their IceFlow® and Quencher®, with a first-of-its-kind tumbler securing belt and pocket.
The Vitalize lineup includes a range of products such as shaker bottles, insulated backpacks, totes, and other accessories designed to complement existing Stanley gear or help start a brand-new collection.
The 20-ounce shaker bottles are available in multiple colors and feature a convenient storage compartment at the base. This section can hold small items you might need while out and about—whether that’s fruit slices to flavor your water, ingredients for a quick protein shake, or a small snack to keep your energy up during the day.
One standout item from the collection is the Vitalize Macro Method tote. With a 27.6-quart capacity, it’s built to carry plenty of essentials. The tote includes a dedicated spot for a shaker bottle or a 40-ounce Quencher tumbler, a sleeve for a laptop, space for an extra outfit, and a zippered bottom compartment designed for storing lunch or other items. Both color options are currently sold out, but shoppers can sign up for notifications to be alerted when the tote is restocked.
The Vitalize Backpack is also proving popular and selling quickly. However, the versatile black version remains available for those who want one. It offers similar features to the Macro Method tote but increases storage to 30.9 quarts and provides a more ergonomic design, making it especially useful for activities like hiking or other outdoor adventures.
Rounding out the collection are a crossbody bag and a compact carryall. Both offer easy portability, a modern look, and enough space for everyday essentials. They’re also offered in several colors, including Sage Grey and Rose Quartz.
Shop the full Stanley 1913 Vitalize™ Collection now!
