EOS X IS IT CAKE?
@eosproducts
eos, the #1 body spray/fragrance mist brand in America*, is officially returning to the Big Game on February 8, 2026—marking the brand’s second Super Bowl appearance! The 30-second spot stars comedian and Is It Cake? host Mikey Day and taps into the gourmand beauty craze, perfectly timed with gourmand fragrance interest up +172.4% YoY across platforms.
Known for irresistible, indulgent scents that smell so good they’re almost edible, eos is debuting a crave-worthy spot for the biggest snacking event of the year, the Big Game, that imagines a world where people wearing eos’ new Créme de Pistachio Cashmere Body Mist are mistaken for literal cake. The campaign builds on eos’ momentum in body care and fragrance, reinforcing the brand’s category dominance and cultural presence.
Beyond the spot itself, eos is bringing fans’ cravings to life with limited-edition Vanilla “Cashmere Cakes” ($12.99), visually inspired by the brand’s Cashmere Body Mists and available exclusively on Gopuff on 1/28 and 1/29 in select cities. To complete the multisensory moment, eos is also dropping a bundle of all eight of the new eos body mist fragrances with ultra-cozy, scent-matched sweatsuits, available early February for $99.
