J’ENVIE SPORT LAUNCHES NEW AMERICAN FASHION HOUSE BUILT FOR WOMEN 45+
The Rachel Wrap
A new operator-led apparel group founded by fashion industry veteran Tamar Daniel, announced the acquisition and relaunch of J’ENVIE SPORT, a beloved American womenswear label known for high-quality knitwear, breathable fabrics, and elevated, seasonless essentials.
The company marks the beginning of a new era in women’s fashion—one built on longevity, craftsmanship, and respect for the 45+ woman, a customer who drives more apparel spending than any other demographic yet remains profoundly underserved by mainstream fashion.
J’ENVIE was created to revitalize heritage apparel companies with strong foundations and loyal customer bases but lacking next-generation leadership. Rather than launching new brands that add to industry waste, Tamar focuses on reviving and modernizing existing labels, bringing fresh operational discipline while preserving brand DNA.
“We don’t need more brands. We need better caretakers for the ones that already serve millions of women. Revitalizing legacy businesses is the most sustainable form of innovation—you honor the past while designing for the next decade.”
Why the 45+ Woman?
The core J’ENVIE customer is women 45 and older, a demographic with unmatched loyalty, buying power, and influence. Despite this, most fashion companies design for younger bodies and simply scale up, leaving mature women with clothes that don’t fit their needs.
J’ENVIE solves the wardrobe challenges this woman has faced for decades by designing specifically for her:
A fit model proudly in her 60s
Breathable, lightweight yarns that aren’t hot or heavy
Packable, wrinkle-resistant fabrics
Effortless silhouettes crafted for travel, work, and everyday life
Why J’ENVIE Was the First Acquisition
Rooted in craftsmanship and consistency, J’ENVIE has long served a loyal audience with elevated knitwear and polished separates. With J’ENVIE, the label is entering a new chapter that includes:
Updated product architecture and merchandising
Refined sourcing and supply chain operations
Expanded retail and wholesale growth
New travel-friendly capsules and breathable yarn innovations
Revitalized brand storytelling
A Growing Portfolio of Purpose-Driven Brands
Founded in 2024, J’ENVIE is building the next American fashion house focused on legacy stewardship. Several additional acquisitions are already in the pipeline.
About J’ENVIE
J’ENVIE is a Philadelphia-based apparel group dedicated to revitalizing legacy women’s fashion labels. Through operator-led acquisition and hands-on brand stewardship, J’ENVIE modernizes heritage companies while honoring their DNA. The company designs exclusively for women 45+, prioritizing fit, breathability, comfort, and longevity.
About J’ENVIE SPORT
J’ENVIE SPORT is an American womenswear label specializing in elevated knitwear, seasonless staples, and travel-friendly clothing designed for real life. With breathable fabrics, effortless silhouettes, and timeless design, J’ENVIE serves women who value confidence, comfort, and sophisticated ease.
About Tamar
Instead of starting another new brand destined to burn cash, Tamar focuses on revitalizing companies with history, craftsmanship, and strong bones. Her background in design, merchandising, and global manufacturing allows her to modernize products, streamline operations, and elevate brands without losing their soul.
STAY IN TOUCH
Website: www.jenvie.com
Instagram: @jenvie_nyc
Facebook: /Jenvie
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