E.L.F. PRESENTA MELISA | E.L.F. COSMETICS GAME DAY COMMERCIAL 2026
@eflcosmetics
e.l.f. Cosmetics is once again rewriting the Big Game playbook, bringing drama and beauty on February 8, 2026 with a telenovela-inspired campaign,“Melisa,” starring Academy Award®–nominated actor and producer Melissa McCarthy! Spotlighting the mega-viral Glow Reviver Lip Oil, the campaign just debuted in full with a 30-second spot streaming nationally on Peacock and Univision Mexico during the third quarter of the Big Game.
The campaign taps into the biggest entertainment conversation of the year — Bad Bunny’s 2026 Big Game halftime show — and brings it to life with e.l.f.’s signature humor, while celebrating positivity, accessibility and inclusivity.
Starring Academy Award®–nominated actor and producer Melissa McCarthy, actor and TV doctor Nicholas Gonzalez, iconic telenovela villain Itatí Cantoral, and e.l.f. Glow Reviver Lip Oil, this dramatic telenovela parody delivers the perfect e.l.f. twist. Our “e.l.f.enovela” - aptly named “Melisa” (me-LEE-sa, said in a deep, deep voice) - opens with McCarthy's character awakening in a hospital bed to discover she has only one day to learn Spanish before watching the biggest reggaeton concert in America. Her unlikely savior? e.l.f.'s Glow Reviver Lip Oil.
The campaign draws inspiration from a highly engaged cultural conversation surrounding the details of 2026’s Big Game entertainment programming, especially the halftime show. English-speaking communities embraced the idea of learning Spanish to be fully engaged with one of the most significant and shared-experience cultural events. That was a perfect cue for e.l.f. and its mission to make the best of beauty accessible to every eye, lip and face to spring into action.
e.l.f. has a deep connection to its Latin and Hispanic community. Hispanic households represent 18% of e.l.f. buying households, 29% higher than the cosmetics category average. * To strengthen the community bond and celebrate their heritage, e.l.f. produces the telenovela series “Descubre e.l.f.ecto,” which is about to launch its new episodic content later in February, and produced the hit song “ojos.labios.cara” with artist Manuel Turizo – an anthem accompanied by a full-scale music video.
Together with Duolingo, the world’s leading mobile learning platform, we are democratizing access to language learning with an exclusive offer of a complimentary Super Duolingo subscription to all e.l.f. Beauty Squad loyalty members so they can learn Spanish without the ads. **
Watch “Melisa” for the Big Game below and make sure you tune in to the Big Game on Sunday, February 8!
* Circana Receipt Panel Complete Consumer –All Venues 52W Ending 12/29/2024
** The two-week promotion begins Feb. 3, 2026. The one-month Super Duolingo