@stripesbeauty

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Vag of Honor Ride / 10:45AM

Deets: Stripes Beauty, the pro-aging beauty and wellness brand founded by Naomi Watts, turned up the summer heat with the launch of its most powerful and visible campaign to date.

The Hotter Than Ever campaign acts as a bold cultural call to action that reframes midlife not as a crisis, but as a reawakening. 

The campaign’s manifesto declares that midlife isn’t an ending or a dry spell – it’s the moment women step into their fullest potential: vibrant, visible, and unapologetically alive. 

Enjoy an exclusive activations in the Hamptons in partnership with SoulCycle and more: The Stripes Beauty x SoulCycle ‘Hotter Than Ever’ Hamptons Vag of Honor ride with Stacey G.

Get a limited-time only hat as a gift with purchase of $100+ on StripesBeauty.com.

Hint for the Average Socialite: Book a bike here!

What’s Trending: @stripesbeauty