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LUCKY BRAND DESERT JAM X ROLLING STONE LIVE, PALM SPRINGS

  • Arrive Hotel 1551 North Palm Canyon Drive Palm Springs, CA, 92262 United States (map)
Photo: Vivien Killilea/Getty Images for Lucky Brand

Photo: Vivien Killilea/Getty Images for Lucky Brand

Deets: Rolling Stone Live held a three day activation in Palm Springs at ARRIVE Hotel this past festival weekend, with the Lucky Brand annual Desert Jamas the highlighted event on Saturday, April 13th. Guests such as Evan Ross and Ashlee Simpson Ross, Olivia Culpo, Camille Kostek, Daya, Dylan Penn, Samuel Larsen, AnnaLynne McCord, Rachel McCord, Brandi Cyrus, Marta Pozzan, Romeo, Taryn Manning, Caroline D'Amore, Philip Boyd, Tom Sandoval, Miss World Australia, and many more stopped by to celebrate over the Coachella festival weekend.

Lucky Brand held their annual Desert Jam on Saturday with performances by X Ambassadors, Jax Jones, Palm Springstein, Ama Lou and Drax Project— party celebrating music, fashion and more.

Guests engaged in Sexy Hair braiding and styling, including Dylan Penn, Wild Spirit Fragrances scent station, and Foster Grant sunglasses station who is celebrating its 90th anniversary and played at theGeojam ping pong with tables. Partygoers sipped on Ciroc Watermelon, Summer Water Rose, Heineken, Brew Dr., Jack Daniel’s and CORE water and enjoyed CandyPop popcorn snacks. VIPS arrived in JEEP for the festivities. 

Other partners included Vivid Seats, Google Pixel 3 and Fender who had ukulele guitars featured in all guest rooms during the hotel takeover.  Sunnylife outfitted the pool with festive pool floats like giant watermelons and pineapples.

Geojam also hosted a kick off party on Thursday night for festival goers, featuring Ciroc Watermelon cocktails. Coppertone GLOW kept attendees protected from the sun.

The Rolling Stone Live hotel takeover activation was produced by ENTER, a top experiential events agency founded by Zev Norotsky.

Other sponsors included Rolling Stone Magazine, Winc, Rosdey Cowlick and more!

Lucky Brand Jeans
Founded in Los Angeles with a focus on heritage denim, Lucky Brand has embodied the independent spirit and lifestyle of our hometown for over 25 years. Vintage-inspired jeans, broken-in graphic tees, classic leather motorcycle jackets, and bohemian styles all capture the laid-back vibes and authenticity of Lucky. Our designers specialize in updating premium denim, working with technical fabrics and beautiful washes to create truly unique jeans that feel great, no matter who you are. At Lucky, we uphold high standards of craftsmanship, and the care and passion that goes into every detail is what allows our clothing to tell a story and celebrate individuality. We’ve come a long way from that first pair of jeans we made in 1990, and in our clothes, you’ll look, feel, and stay Lucky.  There are presently over 250 Lucky Brand locations in North America, 16 of those in Canada.
For more information, please visit www.luckybrand.com

Rolling Stone Magazine
Rolling Stone, the number one brand in music publishing, has been the leading voice of music and popular culture for 50 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across several platforms including magazine, digital, mobile, social and experiential marketing. Headquartered in New York, Rolling Stone provides “all the news that fits” to a global audience of approximately 60 million people every month and publishes over 100 pieces of content every day. 
For more information, please visit www.rollingstone.com.

Spotted: X Ambassadors (Musical Artist), Jax Jones (Dj), Olivia Culpo (Model), Ashlee Simpson (Musician), Evan Ross (Musician and Actor), Sydney Sweeney (Actress), Camille Kostek (Model), Dylan Frances Penn (Model and Actress), Tom Sandoval (Vanderpump Rules), Annalynne McCord (Actress), Daya (Singer), Jordyn Jones (Influencer and Singer), Perfume (J-pop Band), Taryn Manning (Actress), Brandi Cyrus (DJ), Justin Combs, Romeo Miller (Rapper and Actor), Miss World Australia, Rachel McCord

Hint for the Average Socialite: Invite Only.

What’s Trending: @luckybrand #LuckyXMusic #RollingStoneLive @arrivehotels @wildspiritfragrances #WildSpiritFestival #FosterGrantSun

Earlier Event: April 13
LA TIMES FESTIVAL OF BOOKS, LA
Later Event: April 13
NEON CARNIVAL, THERMAL