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  • Westfield Century, City Cabana 3rd Floor 10250 Santa Monica Boulevard Los Angeles, CA, 90067 United States (map)
Ajiona Alexus, Bentley The Pom & Serayah |  Photo: Average Socialite

Ajiona Alexus, Bentley The Pom & Serayah | Photo: Average Socialite

4PM-6PM // Strictly Invite Only
6PM-8PM // Open to the Public

Deets: American skincare brand, Kiehl’s Since 1851, hosted their 10th Anniversary of LifeRide for amfAR benefiting HIV/AIDS research with a celebration at Westfield Century City's Cabana. Prior to the party, Kiehl's LifeRiders embarked on a two hour motorcycle ride from North Malibu Canyon to the event. Special performances by “Empire’s” Serayah and Scott Patterson of “Gilmore Girls.”

Attendees enjoyed airbrush tattoo stations, customized bandanas, refreshments and cocktails, live DJ and musical performances, interactive photo booth, and checked out Kiehl's latest products under the sun at the Cabana patio at Westfield Century City in Los Angeles.

Each year at LifeRide, Kiehl’s celebrity riders take to the streets to meet and educate the public and raise funds for amfAR’s work. At the conclusion of this year’s ride, Kiehl’s LifeRide for amfAR will have ridden more than 12,000 miles since 2010, and have raised over $2 million, funding ten cure-related research projects.

Through #LifeRide10, Kiehl's plays an important part of amfAR’s Countdown to a Cure for AIDS which is a $100 million research initiative aimed at developing the scientific basis for a cure by the end of 2020! Over the past 10 years, Kiehl's has raised over $2 million dollars for amfAR to fund HIV/Aids research

Spotted: Serayah, Ajiona Alexus, Peter Facinelli with girlfriend Lily Anne Harrison and daughter Fiona, Jake T. Austin, Kiehl's LifeRider's Prince Michael Jackson, Gilles Marini, Ian Bohen, JR Bourne, Kurt Yaeger, Grant Reynolds, Timothy White, Conrad Leach, Scott Niemeyer, Scott Patterson, Milissa Sears, Luke Wessman, Travis Shinn, Tricia Helfer, Katee Sackhoff and Kevin Robert Frost (amfAR CEO), 

Additional talent and influencesr that came to support included Rachel McCord, Nina Senicar, Elli Moore, Sophia Esperanza, Christian Osorio, Kyle Stefanski, Cole Hutzler, Clarice Cormier, Brent Burdett, Bentley the Pom, Shae Brock, Sheridan Pierce, Sadie Calvano, Savannah May, Jackie R. Jacobson, Spencer Trinwith, Natalia Safran, Angela Martini, Sofia Pernas, Sophia Pierson, Joel Halcro, Angela Rummans (Big Brother), DJ Dana Boulos and many more.

Hint for the Average Socialite: Invite only from 4-6PM. However, please join us in the celebration with complimentary cocktails and Canapés from 6-8PM. Guests must 21+. 

In conjunction with the event, Kiehl’s will be offering all customers a celebratory 20% off purchases from 7/26-29 at Kiehl’s U.S. stores and at

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What’s Trending: @kiehls #liferide10 @amfar

Earlier Event: July 27