@VirginFest
Deets: The year 2020 will mark 50 years of Virgin, the trailblazing brand hailed worldwide for breaking rules and disrupting the status quo in every industry they play. In perfect harmony with its birthday, the brand will debut its inaugural Virgin Fest, a multifaceted weekend festival on Saturday, June 6th and Sunday, June 7th in Los Angeles at Banc of California Stadium & Exposition Park. With a diverse lineup of talent, cutting edge technology and an unwavering commitment to people and planet, Virgin Fest is the music festival of tomorrow, delivered TODAY.
With an epic focus on People and Planet, VIRGIN FEST is comprised of a diverse roster of international superstars and emerging artists, spanning across the spectrum of musical genres and transcending borders to present an inclusive, eco-conscious, weekend-long celebration.
LINEUP:
Headlining the inaugural festival is pop phenomenon LIZZO, who just took home 3 GRAMMYs including the award for Best Pop Solo Performance, Best Traditional R&B Performance and Best Urban Contemporary Album (VIRGIN FEST is also set as her ONLY performance in Los Angeles before Summer). Joining her on the bill is multi-hyphenate hip hop superstar A$AP ROCKY and the world’s most sought after chart-toppers including multi-GRAMMY winner ANDERSON. PAAK & THE FREE NATIONALS, Jamaican-American electronica dance music trio MAJOR LAZER, British pop hitmaker ELLIE GOULDING, Columbian superstar and genre-defying KALI UCHIS,English R&B singer-songwriter JORJA SMITH, on-the-rise alternative pop singer BANKS, YouTube sensation and “Pretty Girl” singer CLAIRO, GRAMMY-nominated TANK AND THE BANGAS, Korean-American indie pop artist JAPANESE BREAKFAST and Chinese singer-songwriter LAY ZHANG who rose to fame in K-pop super group Exo.
VIRGIN FEST will honor the culture hub that is Los Angeles through its eclectic music roster, and celebrate the many communities that make this city incredibly unique. The focal sentiment “ALL ARE WELCOME” is reflected in VIRGIN FEST’s inaugural lineup and will ring true throughout the entire weekend experience. Inclusivity as a driving force will ensure the festival’s tagline is not just that, irrespective of race, color, pronoun, identity, gender, age, creed, ability, religion, political party, language, origin, heritage, traditions, background, education, income, career path, status, experience, viewpoint, beliefs, philosophies, ideas, shape, size, skill, style, appearance, music taste, who you voted for, what you’re into, how you live, who you know or who you love.
Equally imperative to a focus on people is a focus on planet. With sustainability as a core pillar of the festival, VIRGIN FEST felt naturally aligned with the forward-thinking initiatives of the city of LA, as well as the green building practices of the LEED certified Banc of California Stadium. Dedicated to their eco-conscious mission, VIRGIN FEST has announced their ban on all single use plastics onsite across the 2 days, in addition to a robust renewable energy and solar program to be shared in detail closer to the event. To further eliminate waste and give back to the community, all surplus food will be donated to local LA homeless shelters. To urge the use of public transportation and reduce the carbon footprint of the festival, VIRGIN FEST is partnering with the Los Angeles County Metropolitan Transportation Authority (Metro) to offer four free single rides to get fans to and from the event on Metro buses and trains. Attendees are also encouraged to bring their own water bottle or can purchase a collectible, reusable que Bottle® with their ticket to VIRGIN FEST. For those who prefer to purchase water on-site, Proud Source Water’s sustainably sourced and infinitely recyclable aluminum bottles will be available for sale.
In addition to 3 stages of music is BEYOND: an interactive world’s fair showcasing the creative minds, products and technologies shaping our collective future. An exploration of the mind, body and soul highlighting the next generation of immersive entertainment, technology like wearables, wellness, gaming, transportation and more via hands-on product demos and sampling. This real life experience will bring to life the ideas and innovations most have only read or dreamt about within a highly engaging environment meant to feed curiosity and challenge expectations of what is possible.
But that’s not all: Also hitting the stage that weekend is 2020 Rising Star Brit Award winner CELESTE, singer, drag queen and “Skinny Legend” TRIXIE MATTEL, former Fifth Harmony singer LAUREN JAUREGUI, former K-pop star from Girls Generation TIFFANY YOUNG, English singer/songwriter BARNS COURTNEY, Malian singer and guitarist VIEUX FARKA TOURÉ, pop singer and performance artist DORIAN ELECTRA, Southern rock/blues band THE MARCUS KING BAND, indie pop singer JAY SOM, Tel-Aviv based singer-songwriter and producer NOGA EREZ, Cameroonian-American VAGABON, British R&B singer AMA LOU, Canadian band BOMBARGO, British band COL3TRANE, beloved pop band HOT CHELLE RAE, British soul singer TIANA MAJOR9, singer-songwriter EMPRESS OF, electronic music artist and activist MADAME GANDHI, singer MIYA FOLICK, and guitarist SASAMI.
Proud partners of VIRGIN FEST include Aviator Nation, Blue Moon, CÎROC™, Coors Light, Hornitos® Tequila, Maker’s Mark® Handmade Bourbon, The Meatless Farm Co., Proud Source Water, que Bottle®, StubHub™ and Vizzy with more to be announced.
ABOUT VIRGIN FEST
Virgin Fest is a new, innovative, multi-experiential music festival brand/operator launching its initial festival in Los Angeles, CA in 2020. With a heightened focus on Virgin’s signature customer service, inclusive place-making, purveyor of all things fun and innovative, the Virgin Fest experience will feature a mixture of diverse music acts, cutting edge technological experiences, exclusive content, and a commitment to planet. True to the Virgin brands, Virgin Fest will also feature top level hospitality and fan service including cashless pay, differentiated app functionality, seamless onsite upgrades, innovative VIP experiences, non-profit and corporate partner integrations throughout.
Who You May Spot: Lizzo, A$AP Rocky, Anderson. Paak & The Free Nationals, Major Lazer, Ellie Goulding, Kali Uchis, Jorja Smith, Banks, Clairo, Tank and the Bangas, Japanese Breakfast, Lay Zhang, Celeste, Trixie Mattel, Lauren Jauregui, Tiffany Young, Barns Courtney, Vieux Farka Touré, Dorian Electra, The Marcus King Band, Jay Som, Noga Erez, Vagabon, Ama Lou, Bombargo, Col3trane, Hot Chelle Rae, Tiana Major9, Empress Of, Madame Gandhi, Miya Folick, Sasami
Hint For The Average Socialite: To purchase tickets, visit virginfest.com, or download the just released VIRGIN FEST app with virtual concierge VIOLET, now available in the App Store & Google Play.
Tickets and packages are now on sale – pricing begins at $229 for a FAN ticket, usually known as “General Admission”, but at an event where no one is general, all ticket holders will receive entry to BEYOND’s innovation hub, DTOUR’s secret theatre as well as access to complimentary WiFi, select indoor lounges and climate controlled bathrooms. For those looking for additional upgrades, multiple levels of VIP are available with upscale amenities and experiences from backstage artist hangs and pre-party access to side stage viewing areas and dedicated on-site concierge services.
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