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JO CARAVAN POP-UP, LA


  • Americana at Brand 899 Americana Way Glendale, CA United States (map)

@americanabrand

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Deets: Johanna Ortiz unveils a new seasonal retail experience—the exclusive JO Caravan—at The Americana at Brand in Glendale, California. This space celebrates craftsmanship, natural fibers, and the brand’s Latin elegance. The traveling concept store opens its doors to the West Coast for the very first time, offering an immersive journey into the artistry of the Johanna Ortiz luxury house, now through October.

The Americana at Brand pop-up highlights the versatility and beauty of Colombian fibers. Intricacy shines through woven details, raffia accents, and silk-blend fabrics, which converge in a curated selection of gowns, ready-to-wear, resort wear, home, and accessories. Each piece embodies exquisite design, uncompromising quality, and an alluring sophistication that reflects the brand’s identity.

Designed as both a boutique and a cultural experience, the space is adorned with artisanal touches that connect directly to Johanna Ortiz’s roots. With its itinerant spirit, the JO Caravan transcends the retail experience, bringing the brand’s signature elegance, joy, and bold craftsmanship to new communities worldwide, always with a thoughtful celebration of Latin American culture. Los Angeles now joins the growing list of Caravan destinations, including Texas, Saint-Tropez, the Hamptons, Comporta, Bal Harbour Shops, and Cartagena.

By weaving together Colombian heritage, artisanal mastery, and global reach, Johanna Ortiz continues to expand her vision of meaningful luxury, delivering experiences that honor craft, empower communities, and embody the vibrant joy of Latin American culture.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @americanabrand

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