@donjuliotequila
Subscribe to our Free Newsletter to Stay Up-To-Date on Events in your City
Deets: Tequila Don Julio continues its commitment to sharing Mexican culture with the world by celebrating Día de Muertos through a global pop-up experience: Panadería Don Julio. Building on last year’s momentum, when the brand unveiled larger-than-life Ofrendas - beautifully adorned altars - in eight cities around the world, this year Tequila Don Julio is reimagining another cherished ritual of the holiday: the sharing of pan de muerto, a sweet, aromatic bread symbolizing love and remembrance. Created in collaboration with Panadería Rosetta, one of Mexico’s most acclaimed bakeries led by world-renowned chef Elena Reygadas, Panadería Don Julio will pop up across more than twelve iconic cities, showcasing the beauty and energy of Día de Muertos on a global stage.
Panadería Don Julio will come to life around the world through unique iterations, each designed as a one-of-a-kind journey into the heart of Día de Muertos. While every city will offer its own interpretation, each pop-up will blend the warmth of a traditional Mexican bakery with the vibrancy of a tequila bar. Guests will step inside to enjoy Panadería Rosetta’s iconic pan de muerto during the day and, by night, they can celebrate with specialty cocktails crafted by Mexico City’s own Handshake Speakeasy, ranked as the #1 bar in North America and #2 in the world. Surrounded by traditional holiday elements such as candlelit Ofrendas where offerings can be left for loved ones, cascades of marigolds, and more, Panadería Don Julio pop-ups will bring people together to experience the spirit and high energy of the holiday in a way that feels both authentic and locally inspired.
The Panadería Don Julio pop-ups will appear around the world in collaboration with local bakeries, each location bringing Panadería Rosetta’s iconic pan de muerto to new communities. Cities include Bogotá, Caracas, Delhi, Johannesburg, Los Angeles, London, Mumbai, Santo Domingo and more.
Hint for the Average Socialite: Follow us for more information as it is released.
What’s Trending: @donjuliotequila