@tirtir_global

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When: November 15 - 23
Mon–Fri: 10AM – 6PM
Sat–Sun: 10AM – 8PM

Deets: K-beauty leader TIRTIR is bringing its global “V&YOU: Let’s Radiate” campaign — inspired by ambassador V, global K-pop icon and member of BTS — to Los Angeles with an immersive, multi-room pop-up experience opening on Melrose Avenue this month. Designed as a journey through shade, texture, and sensorial beauty, the pop-up invites guests to explore TIRTIR’s viral products — including the iconic Mask Fit Red Cushion available in 40 shades— through interactive installations, content rooms, and curated discovery moments.

What Guests Can Explore:

• Color Match Area — Find Your Shade

  • A dedicated complexion zone featuring TIRTIR’s full 40-shade foundation and cushion lineup, complete with shade scanning, personalized matching, and a U-shaped red counter designed for a VIP, one-on-one try-on experience.

• 40-Shade Foundation Wall

  • A large-scale color-story wall showcasing every shade in TIRTIR’s hero franchise — a striking installation made for Instagram worthy photos and videos.

• Content Cube — Radiance Capture Room

  • A three-sided, LED-lit metallic red cube with signature TIRTIR seating, designed for high-impact social content and short-form video capture.

• Ambassador Zone — Behind-the-Scenes Immersion

  • An exhibition-style maze featuring V’s actual outfits, campaign imagery, mirrored installations, and exclusive behind-the-scenes moments from the V&YOU global shoot. Built with museum-like mirrored panels and lighting details, this zone brings fans inside the creative world of the campaign.

• The News Café — All About Matcha

  • A playful news café-style area where guests can sip matcha in branded cups, learn about new product drops, and explore TIRTIR’s “newsstand” approach to product discovery.

• Skincare Sanctuary

  • A semi-enclosed, spa-inspired environment dedicated to hands-on testing, radiant mini treatments, and discovery of TIRTIR’s sensorial skincare line.

• Lipstick & Tint Zone — Interactive Kiss Wall

  • Lipstick-shaped testing islands for swatching, playing, and leaving personalized kiss notes on the interactive Kiss Wall, spotlighting TIRTIR’s lip lineup.

• Retail POS Area

  • A curated shop featuring TIRTIR’s full assortment, where guests can explore, shade-match, and bring home their favorite products.

What’s Trending: @tirtir_global