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Deets: Viceroy Santa Monica announced the debut of its Après Surf Lounge, a seasonal pop-up transforming the hotel’s palm-tree surrounded outdoor terrace into a stylish winter escape. Designed in collaboration with Organic Research Group, the concept blends the cozy charm of après-ski culture with the laid-back spirit of California surf.

The destination will celebrate its public opening on December 11 with a live DJ and a retail pop-up by Organic Research Group. Kicking off from 6pm, hotel guests and visitors alike will be able to enjoy coastal inspired beats as they discover an edited collection vintage books surf coded luxury - think Prada wetsuits, Burberry swimwear, Versace paddle sets, and other covetable vintage pieces that blur the lines between beach culture and high fashion.

Running through February 28, the Après Surf Lounge offers casual, dining and cabana seating in an open-air setting, offering a selection of indulgent savory and sweet sharing plates alongside winter warmer cocktails. Featuring glowing fire pits, the space has been carefully curated by acclaimed celebrity styling duo Damian and Avigail Collins, who spent years traveling globally as vintage researchers and sourcing specialists for the likes of Rihanna, Kim Kardashian and St Vincent.

Hint for the Average Socialite: Viceroy Santa Monica’s Après Surf Lounge will be open to the public daily from Monday to Sunday, 6pm until 10pm, on a first-come-first-serve basis. Cabana reservations are available via ResortPass, accommodating up to 8 people.

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