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Deets: Gallery Desert House is an immersive celebration of music, culture, fashion, and beauty.

The two-week Gallery Desert House pop-up this April will bring together top creators, influencers, and talent for an unforgettable festival-season experience with multiple immersive touchpoints from brands including PATRÓN Tequila, Raw Sugar, Hunter Boots, Vince Camuto, High Noon, Josh Cellars Seaswept, Palmer’s, Frye, U by Kotex ®, and more. From day-to-night programming featuring a GRWM studio, high-energy pool parties, and specialty wellness workouts to curated music sets, every moment will be designed to inspire, connect, and celebrate.

Raw Sugar: Step on down to the Raw Sugar Roundup. The vegan haircare brand is hosting GRWM events Friday, April 25 through Sunday, April 27 from 12 p.m. to 4 p.m. Visit their beauty stations for dry styling services, hair accessories, scalp massages, and vegan snacks and juices.

Authentic Brands Group (The Frye Company, Vince Camuto, Hunter Boots): No cowboy boots? No problem! Guests of Gallery Desert House will have the opportunity to sample and shop from three ABG footwear brands during our Weekend 2 events. At the Wellness Wake Up Latte Bar, guests will enjoy refreshing beverages and access to an exclusive styling pop-up featuring Vince Camuto's hottest selection of shoes and handbags. The Strut & Style GRWM party presented by Frye invites attendees to craft a signature look in our exclusive styling lounge, featuring Frye's newest boot styles and customization stations. Finally, The Hunter Outpost will be open for shopping the latest styles from Hunter Boots any time throughout the weekend.

Hint for the Average Socialite: These events is strictly invite only.

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