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Deets: What happens when cult-favorite K-beauty meets the coolest boba café in the U.S.? You get LANEIGE x Boba Guys - a limited-edition, skincare-meets-sips experience launching May 14th in NYC, LA, and SF.
To spotlight LANEIGE’s NEW Bubble Tea Lip Sleeping Masks + Lip Glowy Balms (in Taro and Matcha), the brands have created the Laneige Boba Special: a collagen-peptide infused ube & taro drink topped with matcha cloud foam and toasted coconut. It’s a glow-up in a cup!
This tasty partnership arrives during AAPI Heritage Month, celebrating two AAPI-founded brands that are shaping beauty and beverage culture with creativity, community, and global influence.
Opening Day Events – May 14 @ Santana Row & Long Beach Boba Guys Stores
First 25 guests who purchase the Laneige Boba Special, receive free LANEIGE samples
Limited-Edition Laneige x Boba Guys Merch
A co-branded, reusable tumbler + adorable plushie keychains will be available for purchase at select Boba Guys locations — the perfect collector’s item to sip in style.
Hint for the Average Socialite: This event is free and open to the public.
What’s Trending: @laneige_us @bobaguys