@brikenstockcareessentials

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Deets: Birkenstock is expanding beyond its signature sandals and stepping into the world of wellness with the U.S. launch of its Care Essentials pop-up. Opening May 31, this immersive space introduces a new focus for the brand, one that centers around foot-focused skincare.

Running through June 26, the calming, minimalist pop-up invites guests to explore the Care Essentials collection, which debuted in late 2024. The line features six vegan, German-made products crafted with 100% natural ingredients, including bath salts, scrubs, balms, and dry oils. Visitors will also get a sneak peek at Birkenstock’s upcoming body care range, arriving in August 2025.

Hint for the Average Socialite: This event is free and open to the public.

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