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Deets: IKEA U.S. announces the debut of The IKEA Sleepeasy, an immersive experience showcasing the new range of affordable products and solutions to enable better sleep. For two weekends in August, the furniture brand’s interactive exhibition will walk its New York visitors through the six sleep essentials – comfort, light, temperature, sound, air quality and decluttering – that contribute to better sleep.

The IKEA Sleepeasy is a one-of-a-kind pop-up event that offers a playful twist on the speakeasy concept. Guests will enter through a hidden door found inside of a reimagined Swedish bodega. Inside the attraction features larger-than-life interactive experiences, which highlight the six sleep essentials. As guests journey through this immersive, multi-level exhibit throughout the weekend, they can enjoy live music, headphones only discos, IKEA food and other Instagrammable moments.   

This special event also kicks off the launch of a new range of affordable complete sleep products and solutions. The new products focus on comfort, convenience, quality, and sustainability. Included in the new range are mattresses, comforters, temperature regulating bedding, air purifiers and more.

Hint for the Average Socialite: This event is free and open to the public.

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