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Deets: As the second most-viewed skincare brand on TikTok, K-Beauty favorite ANUA is announcing their first Pop-Up in Los Angeles. The City of Glow Pop Up (8451 Melrose Ave.) will be open to the public from 10AM – 8PM daily on September 19th, 20th and 21st. Guests are invited to join the brand for an unforgettable weekend of radiance and fun, discovering their brightest, healthiest skin while experiencing the full range of brightening products in real time, receiving exclusive gifts curated just for attendees, trying out fan-favorite skincare treatments, and taking part in exciting activities and interactive experiences throughout the event. RSVPs are encouraged below.
What can guests expect?
Direct interaction with the ANUA brand team – including a warm welcome from our ANUA Mascot, who will be on Melrose Ave.
First access to ANUA’s new sunscreen line – launching February 2026.
Photo Opportunities – snap content with our Giant Serum Bottle and branded mirror.
Drink Your Glow Beverage Station – enjoy refreshments inspired by ANUA’s glow-giving philosophy.
Recycle Your Serum Activation – bring any empty bottle and receive our award-winning NIACINAMIDE 10% + TXA 4% Dark Spot Serum.
Spin & Spot Game
Option 1: Toss and aim at the dark spots.
Option 2: Spin the Wheel – if a dark spot comes up, win a prize.
Rewards: NIACINAMIDE 10% + TXA 4% Dark Spot Serum + Niacinamide 5 TXA Brightening Toner Pad (Travel Size)
Scoop for Glow Jackpot - Once attendees upload ANUA’s pop-up to their social media, they will be able to participate in this activity (consumers will be bringing home the number of serums they've scooped)!
Find Your Glow Solution - discover products that match your skin type and try them out.
Hint for the Average Socialite: This event is open to the public. RSVPs highly encouraged.
What’s Trending: @anua_global