@maybelline

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Where: Saturday, September 20: Third Street Promenade Santa Monica at 11:00AM – 4:00PM, Arizona between 2nd ct and 3rd ct

Sunday, September 21: Ovation Hollywood at 10:00AM – 4:00PM, 6801 Hollywood Blvd, Hollywood, CA 90028

Deets: On September 20–21, Maybelline New York hit the streets of New York City, Los Angeles, Miami and Boston with an unforgettable pop-up ice cream truck experience.

The Maybelline Ice Cream Truck served up complimentary Magnum frozen treats alongside fan-favorite and newly launched Maybelline products, turning city sidewalks into a beauty hot spot. Crowds gathered for the ultimate photo moment and scanned QR codes to unlock exclusive campaign content, all while counting down to a major brand reveal on September 24.

The event brought out a wonderful mix of beauty lovers, passersby, and content creators, making it a buzzworthy moment both IRL and online.

Hint for the Average Socialite: This event is free and open to the public.

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