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Deets: Lolovegan, an emerging K-vegan skincare brand from Seoul, today announced its entry into the U.S. market with a two-month experiential pop-up at The Glass Box at The Americana at Brand, an open-air retail destination in Glendale, California, just minutes from Downtown Los Angeles. Running from July 1 through August 31, 2026, the activation marks the brand’s first physical retail presence in North America and a major milestone in its global expansion.

The Glass Box, which previously hosted a Dr. Jart+ x Sephora pop-up, will spotlight Lolovegan this summer as part of a curated immersive experience themed “Step in. Glow out.”

This event kicks off Lolovegan’s West Coast tour, featuring simultaneous activations from July 1 to August 31, 2026, at both The Americana at Brand in Glendale (operated by Caruso) and Santana Row in San Jose. Following these dual West Coast launches, the brand will move to The Forum Shops at Caesars Palace in Las Vegas—a luxury shopping destination owned and operated by Simon Property Group—in September 2026.

Hint for the Average Socialite: This event is free and open to the public.

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