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Deets: January 1 isn’t the real New Year. It’s the comedown from December: you're still in the holiday haze, still off your routine, wearing PJs, binging shows and eating leftover holiday cookies, still not mentally ready to get after your New Year’s resolutions.

Premier Protein believes the first Monday of the year, January 5, is the real start of the New Year, so we’re giving people permission to start the New Year when they need it. To help kick-start that “Go Get ’Em” energy, Premier Protein is partnering with Michelle Buteau to declare January 5th the “new, New Year.”

Helping fans crush their resolutions starting on January 5th, Premier Protein is giving away free High Protein Shakes straight to your door in under an hour (powered by GoPuff!) between 5-9am from Jan. 5 – Jan. 9 on goget2026.com in select cities (NYC, Los Angeles, Chicago, Philadelphia, Miami and Atlanta) while supplies last.

Hint for the Average Socialite: Order here!

What’s Trending: @premierprotein @gopuff