@kewpieusa
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Where:
OC Japan Fair: Saturday, 10/17 | 12:00 PM - 3:00 PM
Smorgasburg LA: Sunday, 10/18 & Sunday, 10/25 | 10:00 AM - 4:00 PM
Santa Monica Pier: Friday, 10/23 | 10:00 AM - 4:00 PM
iHeartRadio Jingle Ball: Friday, 12/4 | 7:30PM PST
Deets: This fall, KEWPIE is hitting the road with the "I Love KEWPIE Tour," a seven-week celebration across Southern California of food, culture, and the simple joy of a shared meal. Best known for its ultra-creamy, umami-rich mayonnaise made from egg yolks, the century-old Japanese brand is bringing its iconic mascot and story to life for fans old and new.
Now, KEWPIE is bringing that history to life with the "I Love KEWPIE" Tour, which marks the mascot's return to the country. From its roots as a Japanese mayonnaise brand to its growing community of fans in America, the tour brings KEWPIE beyond the bottle and into the real-world moments where people come together over food.
At every stop, fans can dig into free bites made with KEWPIE Mayonnaise, including Egg Salad Sandos and Smash Burger Sliders, and score exclusive tour merch before it's gone. A rotating lineup of original KEWPIE swag means no two stops are quite the same, with everything from apparel and accessories to collectible pins, magnets and stickers. And for the ultimate KEWPIE experience, fans can enter for a chance to win a grand-prize trip to Japan, complete with round-trip airfare, hotel accommodations and curated cultural experiences.
The tour will culminate on December 4 at the iHeartRadio Jingle Ball Los Angeles at Intuit Dome in Inglewood, where KEWPIE will partner on the backstage "Red Room" at the Pre-Show Village. The KEWPIE mascot will appear on the red carpet and take the stage, while KEWPIE Mayo-inspired dishes will be served to VIP guests. Plus, everyone in attendance will receive a very special gift, expressing gratitude for all who are there.
Hint for Average Socialite: This event is free and open to the public, though tickets to individual events may be required.
Additional stops willbe announced at a later date.
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