@lalalalisa_m

Subscribe to our Free Newsletter to Stay Up-To-Date on Events in your City

Deets: LISA’s latest EP, PRESS PLAY, comes to life in Los Angeles with an immersive two-day pop-up on October 23 and 24, opening the same day as the EP’s release. In partnership with IYK, the fan experience features exclusive merchandise, never-before-seen visuals and the PRESS PLAY SonoTile, a physical collectible that fans tap with their phone to unlock a digital experience featuring the EP and additional content from LISA.

Inside the SonoTile experience, fans can listen to PRESS PLAY and unlock another layer of LISA’s world, with a collection of 30 images and an individual edition number tied to their collectible. Exclusive merchandise at the pop-up will also unlock additional digital content, including a personal voice note from LISA. IYK is among the first companies in the music industry to bring Smart Media Albums to market in the U.S. and Canada, creating a new way for fans to collect and experience their favorite releases.

The pop-up unfolds across two galleries, including the “Infinite Canvas,” a space inspired by the exploratory nature of the SonoTile experience. The concept brings that sense of discovery into the physical environment, creating another way for fans to step into the world of PRESS PLAY.

PRESS PLAY SonoTiles and exclusive merchandise powered by IYK will be available for purchase at the pop-up.

Hint for the Average Socialite: This event is free, though an RSVP is recommended.

What’s Trending: @lalalalisa_m @iyk_app