@poosh
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Deets: Poosh by Kourtney Kardashian Barker returns to the desert for its fourth annual Camp Poosh, a reimagined summer camp blending wellness and festival culture.
Hosted at a private estate, the weekend brings together a curated group of tastemakers for immersive experiences, culminating in Poosh’s signature invite-only event. Saturday’s celebration will feature standout brand activations, wellness moments, and live performances, headlined by Ashlee Simpson, the multi-platinum artist, delivering a high-energy set of fan-favorite hits.
Throughout the weekend, Chef K anchors the culinary experience with better-for-you comfort food favorites and festival-ready fare.
THE CAMP POOSH MAIN EVENT: SATURDAY’S CAN’T-MISS PARTY
On Saturday, the Camp Poosh estate transforms into an immersive daytime experience featuring activations from leading partners including:
The Instacart Supply Co. by Instacart — A summer camp–inspired bodega stocked with grab-and-go festival essentials, complete with a custom tote bag crafting moment.
The Denim Workshop by LOFT — A hands-on customization experience featuring LOFT’s Rivete denim line, with patches and embroidery for a festival-ready finish.
The Styling Studio by SexyHair — Festival-ready transformations with stylists creating ‘90s-inspired hair looks all weekend long.
The Wellness Lounge by TikTok Shop — A recovery-focused space highlighting hydrating skincare and body care essentials all available on TikTok Shop, complete with seated chair massages for guests to reset and unwind.
The Beach Club by UPDATE — A lakeside-inspired escape featuring a fruit cart, custom mocktails, and a debut of their new pineapple-flavored caffeine alternative.
The Con-Tent by Cotton — Poosh’s signature, summer camp–inspired content moment celebrating the breathable cotton styles of LOFT’s Rivete Denim line, designed to keep festival-goers cool and comfortable under the desert sun.
The Kylie Cosmetics Truck & The Glam Room by Kylie Cosmetics — The iconic truck will feature products and gifting from Kylie’s line, paired with a Chef K–curated bites, plus daily beauty touch-ups for overnight guests.
The Relax & Reset Lounge by Lemme — A calming, recharging space featuring Lemme’s Relax Chews, Chill, Purr, Sleep, and Debloat Gummies, alongside refreshing, antioxidant-rich beverages inspired by their key ingredients.
Hydration by Eternal Water — Keeping guests refreshed with a dedicated hydration station on Saturday.
The Arrival Experience by Antler — Weekend campers are welcomed with a bellhop-style camp registration and signature welcome cocktail, setting the tone for an elevated stay.
Camp Poosh transportation will once again be powered by Velocity Restorations, providing seamless guest transport in vintage Broncos throughout the weekend alongside a dedicated content moment at Saturday’s event.
Camp Poosh Bars & Dining Hall
Guests can enjoy signature drinks and refreshing beverages from 818 Tequila, House Wines, UPDATE, and Cocogoods, alongside curated bites from Camp Poosh dining partners including McConnell’s, Bluestone Lane, Chicas Tacos, Gourmeletas, HDOAS, Kaylin & Kaylin, Saucy, Utatuba Açaí, Vesti, and Sweetfin Poke.
Additional party sponsors include Sunny Sailor SPF, Loving Tan, Wizard Wellness, Goodr, Orebella, Archies, Dr. Scholl’s, Huha, and Flabuleous.
CAMP POOSH WELLNESS CENTER + WEEKEND PROGRAMMING
Wellness and recovery touchpoints are integrated throughout the Camp Poosh experience, creating space for guests to reset, recharge, and feel their best throughout the weekend.
Fitness programming is led by ClassPass in partnership with Heated Room, featuring Pilates, sculpt, and recovery-focused sessions, with activewear provided by Matte Collection.
The Recovery Spa by TikTok Shop will offer facial treatments focused on hydration and de-puffing in the desert climate.
Upon arrival, guests receive custom sunless tans by Loving Tan, applied by celebrity spray tan artist Guy Corey for a festival-ready glow.
Recovery experiences include cold plunges by Redwood Outdoors, chair massages by The NOW, IV drips and vitamin shots by Attain Medspa, and 1:1 EMS sessions by Renova EMS.
On Sunday, Archies Footwear will host a poolside recovery-focused foot massage activation, offering a restorative reset ahead of the final day of the festival.
Hint for the Average Socialite: This is strictly invite only.
Enter for a chance to win a pair of wristbands to Camp Poosh! (Ends April 9)
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