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Deets: SEPHORiA, its largest and most highly-anticipated beauty experience of the year, will return to LA for the first time since 2019. The newest iteration will see SEPHORiA reborn as a beauty multiverse, featuring a reimagined concept designed for beauty lovers who dream in color, indulge in artistry, crave the next big thing, and find connection in every shade and shimmer. The iconic beauty event heads to Downtown LA in 2026, opening Friday, March 20th through Saturday, March 21st at Magic Box at The Reef. 

SEPHORiA will bring beauty lovers together for an exciting weekend of postable moments, experiences, and hangs with the industry’s most buzzed-about brands. The event promises first-of-its-kind programming and new surprise & delight moments for all beauty fans, including access to breaking beauty news (think: product drops!), master classes taught by beauty icons, talent meet-and-greets, and an on-site shop with exclusive merch and products only available for purchase at SEPHORiA. The event will also offer new fireside chat programming, featuring product demos, giveaways, and panels with an exciting talent lineup, accessible to all attendees – plus, exclusive goodies from participating brands and the most covetable swag bags in SEPHORiA history.

SEPHORiA 2026 will feature 50+ unique spaces and experiences, inviting attendees to explore multiple dimensions of beauty, which represent Sephora’s outlook on future-forward beauty trends.

Hint for the Average Socialite: Presale tickets are on sale now!

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