@ciroc
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Deets: Over Festival Weekend 1, CÎROC Athletic Club will arrive in Indio with a fully immersive, design-forward footprint, anchored by a custom-built padel court and elevated hospitality lounge. Created in partnership with Padel Up and AM Radio, the experience brings CÎROC’s “Leisure Well” ethos to life through sport, culture, and connection.
At the center of the activation, guests will engage with a curated program of padel play and spectating moments, alongside access to the CÎROC lounge — a premium social hub designed for both relaxation and energy throughout the weekend.
The space will feature exclusive, limited-edition CÎROC Athletic Club merchandise available through an on-site Pro Shop, offering customizations that reflect the intersection of sport and style. Complementing the experience, guests will enjoy a menu of custom-crafted CÎROC cocktails, designed to capture the spirit of the desert and elevate the overall atmosphere.
Blending sport, design, and hospitality, CÎROC Athletic Club positions itself as a defining cultural touchpoint across Festival Weekend 1 — where leisure meets performance in a distinctly modern way.
Hint for the Average Socialite: This is strictly invite only.
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