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Deets: Warner Bros. Discovery and DC invite fans around the world to celebrate Superman Day on April 18th, 2026, the anniversary of Superman’s debut, with a global, multi-platform celebration for fans of all ages. Fans can participate anywhere in the world through offerings including experiences, products, new comic books, digital content, marathons, and more from DC Comics, DC Studios, Warner Bros. Animation, HBO Max, and Warner Bros. Discovery Global Experiences.
Superman Day encourages fans to wear the iconic S-Shield, the Kryptonian symbol for hope, and celebrate Superman as a symbol of strength, heroism and hope. 2026’s celebration expands to include Supergirl, also known as Kara Zor-El, and the mischievous not-so-good-boy Krypto the Superdog, ahead of DC Studios’ upcoming feature film “Supergirl,” releasing in theaters worldwide this June from Warner Bros. Pictures.
Fan Activations in Los Angeles, Milan, and Fuzhou
On April 18, fans can celebrate Superman, Supergirl, and Krypto and attend one of three pop-up experiences in Los Angeles, Milan, or Fuzhou. Daily Planet-themed newsstands will serve as the center of activity at each pop-up, featuring premium prizes, giveaways and more. Each pop-up activation also features a unique Krypto-themed photo opportunity and a larger than life S-Shield symbol.
In Los Angeles, the celebration comes to life at The Americana at Brand with a one-day immersive event for fans, families, and (at Krypto’s request) four-legged friends. The Daily Planet newsstand will offer a free, special edition Daily Planet newspaper, along with themed snacks and beverages (including pup cups). The newsstand is also where fans can win premium prizes and products inspired by Superman, Supergirl and Krypto with a scratch-off activity including a free digital download of last summer’s blockbuster feature film “Superman” (2025). Among the prizes are tickets to the new Superman Experience: Defenders Unite attraction, opening April 18 at Warner Bros. Studios in Burbank. Photo opportunities also include Krypto’s Doghouse of Solitude and a larger-than-life Superman S-Shield symbol. Leading national animal welfare organization, Best Friends Animal Society, will also be on-site with adoptable puppies looking for loving homes. Fans who attend the pop-up will receive a flyer with special discounts to purchase the Superman film of their choice.
Milan’s CityLife neighborhood will also host a Superman Day pop-up, Saturday, April 18th through Sunday, April 19th (10:00 a.m. to 7:00 p.m. local time). The Daily Planet newsstand is where fans can secure a Daily Planet newspaper, featuring articles dedicated to the Man of Tomorrow, and celebrate with a sweet surprise (ice cream and dog treats). Photo opportunities also include Krypto’s Doghouse of Solitude, the Superman S-Shield symbol, and a Milan-exclusive photo booth where fans can star in and print their own Metropolis souvenir postcard.
In Fuzhou, fans can visit the immersive pop-up experience at the Bubbling Boiling Music Festival on April 18. On-site fans enjoy and explore the Daily Planet newsstand, a giant Superman S-Shield installation, a Fuzhou-exclusive Krypto photo opportunity, and more.
Superman Experience: Defenders Unite at Warner Bros. Studios
Superman Experience, a brand-new walkthrough experience and live gameplay attraction from Warner Bros. Discovery Global Experiences and DC Studios, opens April 18, 2026 at Stage 5 on the iconic Warner Bros. Studios lot in Burbank, CA.
Presented by Warner Bros. Studio Tour Hollywood, the ticketed attraction offers guests the ability to unlock their own superpowers and enjoy the illusion of flying alongside Superman through next-generation motion capture technology, active 3D glasses, and high-definition audio.
Featuring an original storyline, the attraction brings guests into a world inspired by James Gunn’s 2025 film “Superman.” Inside the Fortress of Solitude, guests are recruited by Superman himself and join him in an epic battle against DC Super-Villain, Darkseid.
Hint for the Average Socialite: Purchase tickets below.
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