@elfcosmetics
Deets: This year, e.l.f. is celebrating festival season as the eyes.lips.first beauty brand to activate across all three weekends of Coachella and Stagecoach, building a connected experience designed to meet our community where they are.
At the center of the takeover is the latest Glow Reviver Melting Lip Balm shimmer launch in three drink-inspired flavors: Blue Razz Slushy, Pink Lemonade and Island Colada. More than a standalone launch, the collection is woven throughout e.l.f.scape to Balm Desert across creator and community moments, beauty touchups, gifting and content, making it part of how e.l.f.'s community experiences festival season from start to finish.
The (G)low Down: e.l.f. is the eyes.lips.first beauty brand to activate across all three weekends of Coachella and Stagecoach, showing up for the full festival experience, on and off the grounds.‘e.l.f.scape to Balm Desert’ comes to life through creator and community kickoffs at the e.l.f.fice, Ulta Beauty pit stops, STIC rides, Pinterest-powered inspiration, after-hours moments with NYLON House and Neon Carnival, plus Roblox and Twitch extensions that bring the desert energy even further. At the center of the festival activation is the latest Glow Reviver Melting Lip Balm shimmer launch in three drink-inspired flavors: Blue Razz Slushy, Pink Lemonade and Island Colada.
Hint for the Average Socialite: This event is free and open to festival goers!
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