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Friday, May 15 , 2PM - 5PM
Saturday, May 16, 11AM - 5PM

Deets: On May 15–16, The Grove becomes the site of one of LA's most interactive pop-ups of the season.

Gatorade's "Beat Real Life" is a free, immersive experience open to the public, built around a central idea: in 2026, getting through your day is its own athletic event. This event brings that concept to life through a full-scale obstacle course and hands-on product experience designed directly for the LA crowd.

‘Beat Real Life’ is also a chance for consumers to explore Gatorade’s newly relaunched electrolyte powders portfolio, which features exciting new changes across Gatorade Zero, Gatorlyte and Propel powders - including the removal of added colors and artificial flavors.

Event Highlights:

• The "Real Life" Obstacle Course: Inspired by the chaos of modern daily life-airport runs, packed schedules, non-stop workdays-this course is part challenge, part performance experiment.

• New Flavors & Tastings: Free samples of Propel Mango and G Zero Strawberry Ice, available on-site.

• Photo-Worthy Moments: The experience is designed with highly visual, social-first moments throughout-ideal for editorial and event coverage.

Hint for the Average Socialite: This event is free and open to the public.

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